🎙️ Unscripted SEO Podcast
Josh Peacock’s Unfiltered Take on SEO Recruitment
CEO & Co-Founder of SEO For Hire on what the SEO job market really looks like from the inside — and what agencies and candidates both get consistently wrong about hiring.
Josh Peacock is the CEO & Co-Founder of SEO For Hire, a recruitment agency dedicated exclusively to the SEO industry. Josh didn’t want to go to university and went to live in Sydney, Australia — which led, indirectly, to building the only recruitment firm that speaks fluent SEO.
“Nick LeRoy’s Insider View: The Reality of Living the SEO Freelancing Life” — freelance SEO consultant, podcaster, and newsletter author on what freelancing actually looks like past the honeymoon phase.
— Nick LeRoy | Listen: Nick LeRoy on SEO Freelancing →
Key Takeaways
- Most SEO job descriptions are written by people who don’t understand SEO. Josh’s most common observation: HR departments create job requirements that combine five different SEO specializations into one role — then wonder why they can’t find candidates. The best hires are specialists, not unicorns.
- Agency SEO and in-house SEO attract different personality types. Agency SEOs who thrive on variety and client diversity often struggle in the political environment of a large in-house team. In-house SEOs who love deep strategic work often burn out in the pace of agency delivery. Knowing which environment fits you is career-defining.
- The best SEO candidates are the ones who can show their work. In interviews, Josh looks for candidates who can walk through a specific problem they solved — with data, with context, and with an honest account of what went wrong and what they learned.
- The SEO job market is more specialized than most candidates realize. Technical SEO, content strategy, local SEO, e-commerce SEO, enterprise SEO, and international SEO are increasingly distinct disciplines with different skill requirements and different compensation ranges.
Connect with Josh Peacock
- Website: seoforhire.com
- LinkedIn: Josh Peacock
The Unscripted SEO Podcast features candid, unscripted conversations with SEOs and digital marketers. Hosted by Jeremy Rivera.
