The Unscripted SEO Podcast
Unfiltered. Unpredictable. Unforgettable.
Step into the thrilling chaos of real-world SEO with the Unscripted SEO Podcast by SEO Arcade.
Hosted by SEO veteran Jeremy Rivera and surprise industry guests, this is where authentic stories collide with actionable strategies—no scripts, no fluff, just raw SEO truth.
Whether you’re an SEO pro hunting for an edge or new to the game craving straight-talk advice, tune in for raw conversations, unexpected insights, and insider tips you won’t find anywhere else.
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The Topical Guide
Explore the Podcast by Topic
Hundreds of unscripted conversations, organized into deep-dive hubs. Pick a topic and binge the best insights from real SEO practitioners.
My Top 21 Killer SEO Interviews
Start here — a hand-picked roundup of the sharpest minds in search and the must-listen episodes that prove it.
See the lineup →AI & The Future of Search
How the best SEOs are adapting to AI search, LLMs and generative results.
Explore topic →Technical SEO
Crawling, indexing, site speed and architecture from real practitioners.
Explore topic →Local SEO
Maps, citations and review strategies that actually move the needle.
Explore topic →Link Building & Authority
Earning real editorial links and building lasting digital authority.
Explore topic →Content Strategy & Marketing
Planning, creating and scaling content that ranks and converts.
Explore topic →Brand, Entity & Visibility
How top SEOs think about brand, entities and being found everywhere.
Explore topic →SEO Agency Life & Freelancing
The unfiltered truth about running an agency and going freelance.
Explore topic →Small Business Growth
Entrepreneurship lessons and growth tactics for small businesses.
Explore topic →Digital Marketing & Paid Search
Growth, PPC and paid search insights from the interviews.
Explore topic →Sponsor the Show
Put Your Brand in Front of People Who Do SEO for a Living
The show gets 25,000+ monthly views across YouTube, TikTok, Instagram, Facebook and LinkedIn. For $100 a month you get 4 in-episode mentions, 4 show notes links and links in 4 recap articles. Month to month, cancel anytime.
Recent Episodes
Matt Goren of RunOctopus: Why AI Search Recommends the Expert, Not the Biggest Brand
Matt Goren of RunOctopus explains how AI engines retrieve and recommend businesses, why long, precise questions are winnable for small sites, the subject-situation-question fo…
Listen NowMatt Bailey on 30 Years of SEO: Newspaper Layouts, LLMs and Why the Tactics Die
Matt Bailey built his first websites like newspaper pages in 1995. In this Unscripted SEO interview he covers the shelf life of SEO education, why LLMs look like pre-Google se…
Listen Now“Our Answer Is We Don’t Know” – Jon Gillham on AI Content Detection
Jon Gillham built an AI detector and still can't tell you why it flags a page. In this interview, recorded in September 2024, he covers false positives, RAG fact checking and…
Listen NowSpecial Edition: Ernesto Ortiz on Product Pages AI Will Recommend
A Special Edition lightning round with returning guest Ernesto Ortiz of Structural SEO. AI is now the recommendation layer between interest and purchase, and the product pages…
Listen NowSEO Is Words – Bridget Willard on Why X Still Feeds Google and AI
Bridget Willard found her tweets in Google's News tab. Hear why she treats an X handle as a URL, feeds LLMs in public and calls attribution kind of a lie.
Listen NowKeith Perhac of SegMetrics: Attribution Is Not a Panopticon, and Chat Is the New SaaS Interface
Keith Perhac of SegMetrics on first touch vs last touch attribution, chat as the new SaaS interface, and the ad setting three agencies missed for eight years.
Listen NowZeke Camusio on Why 36 Cents of Every Ad Dollar Is Wasted, and How Pixels Skew Attribution
Data Speaks founder Zeke Camusio on why ad pixels miss 42% of conversions, double count 53% and over-credit retargeting, plus the three pillars of unified marketing measuremen…
Listen NowDr. Christiane Schroeter on Finding Your Voice When AI Says Yes to Everything
Cal Poly professor and Happy Healthy Hustle host Dr. Christiane Schroeter on storytelling as marketing's through line, why AI makes a poor critic, picking one channel, and min…
Listen NowMaxwell Ivey on Accessibility: Headings, Keyboard Navigation and the Disability Tax
The Blind Blogger Maxwell Ivey on why headings are the first accessibility fix, keyboard-first checkout, alt text that says why the image is there, and the disability tax.
Listen NowAngelo Ponzi: Google Is Your Number One Customer, and Other Lessons From a Fractional CMO
Fractional CMO Angelo Ponzi of Craft Marketing and Branding on the luxury watch CEO who called Google his number one customer, the med tech company nobody would buy, and why y…
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Beyond the mic, SEO Arcade helps brands and agencies grow. Whether you want to learn it yourself or have it done for you — there is a path for you.
SEO Training
Run SEO in-house with a full SOP library plus hands-on coaching. Stop guessing and actually run your own search strategy.
Get trained →White-Label Podcast Production
Done-for-you podcast production that fuels your content, authority and links — without adding to your workload.
See the service →Podcast-Powered Link Building
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Build local authority and earn community backlinks with sponsored cleanup events that get you noticed.
Learn more →Stay Tuned For Our Latest Episodes
Unfiltered. Unpredictable. Unforgettable.
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