The Unscripted SEO Podcast

Digistore24's Holly Homer on the accidental birth of mom blogging, why affiliate marketing is still underrated, the legendary pajama jeans review, and how human voice and feedback loops beat AI slop.

Joel Miller of The SkyFloor on why human judgment still beats AI for sales analysis, what AI Overviews are doing to organic clicks, and how to build an audience Google can't take away.

A video editor who ranked a small LA tax firm above IRS.gov, HR Block, and TurboTax in two weeks — Drew Dorenfest of Client Magnet CRM shares the cited-content strategy, two-button CTA framework, and IRL flywheel that drive real conversions for small businesses.

Grant Simmons has been in SEO since the mid-90s. In this episode he breaks down entity SEO fundamentals, the EntityMap.org standard, why LLMs hallucinate about your brand, schema markup ROI, beta testing culture, and why reporting is the biggest unresolved agency problem.

Joe Zeplin — "The Corporate Guy Turned YouTuber" — on leaving a 104-plant corporate career to go full-time on YouTube, and the AI playbook behind the jump.

In this episode of the Unscripted SEO Podcast, Jeremy Rivera sits down with Justin Oberman — fourth-generation salesman, former big-agency copywriter, COVID layoff survivor who built a 7-figure agency through LinkedIn, and self-described publicist. His thesis: all advertising is showmanship, and the person who puts on the best show wins. By that frame, the best SEO strategy for AI search is the same as the best publicity strategy — do things that get talked about.

In this episode of the Unscripted SEO Podcast, Jeremy Rivera sits down with Brittany Trafis, founder of Saurian Digital — an AI-native agency she built from scratch around AI search rather than retrofitting AI onto existing SEO workflows. The conversation covers why AI search and SEO are fundamentally different channels, why monitoring data is directional not definitive, and why small businesses are genuinely ahead of large competitors in AI visibility right now.

In this episode of the Unscripted SEO Podcast, Jeremy Rivera sits down with Chris Garrett — a digital marketing veteran who connected a 2,000-student college to the internet in 1994. The conversation draws on 30 years of watching what changes and what doesn't: why pure SEO is a fiction, why Bing now feeds multiple major LLMs and can't be ignored, what the Helpful Content Update actually did, and why human creativity still beats AI on one specific quality.