90+ Expert Conversations. Every Topic That Matters in SEO & Digital Marketing.
The Unscripted SEO Podcast has featured the most respected practitioners in search, content, brand, local, technical SEO, and beyond. This guide organizes every episode by topic so you can go deep on exactly what you need right now.
From Host Jeremy Rivera
I’ve been doing SEO for nearly two decades. Before I started hosting this podcast, most of what I knew came from blogs, conference talks, and trial-and-error. What this show has given me — and I hope it gives you — is something different: direct access to how the best practitioners actually think, in conversations that go well past the soundbite level.
I’ve organized every episode into the nine topics where this podcast has built the deepest library. Whether you’re troubleshooting a technical problem, rethinking your content strategy, navigating the AI visibility shift, or building your first agency — the right episodes are in here. Use this guide to find them.
Choose Your Topic
🤖 AI & The Future of Search
13 episodes covering AI visibility, entity engineering, LLM content strategy, and how the best practitioners are navigating the shift to AI-powered search.
Featured guests: Jason Wade, Nick Eubanks, Erica D’Arcangelo, Paul Baterina, Katie Wagner
🔗 Link Building & Digital Authority
10 episodes on building links that actually move rankings — from white-hat digital PR to the tactics the industry only whispers about.
Featured guests: Alejandro Meyerhans, Joe Davies, James Brockbank, Kasra Dash, Charles Floate
📍 Local SEO
9 episodes on local search strategy — from the most-cited researchers in local SEO to specialty vertical experts in health, legal, and home services.
Featured guests: Joy Hawkins, Mike Blumenthal, Darcy Sullivan, Wyatt Bonicelli, Chris Turnbull
⚙️ Technical SEO
11 episodes from enterprise consultants, forensic auditors, and tool builders on what actually needs fixing and why most audits miss the thing that matters most.
Featured guests: Kev Wiles, Kristina Azarenko, Kristine Schachinger, Martin MacDonald, Laura Lee
✍️ Content Strategy & Marketing
12 episodes on briefing, measuring, distributing, and iterating on content programs that drive real business outcomes — not just traffic.
Featured guests: Nina Payne, Kate Toon, Brie Anderson, Jen Boland, Melissa Popp
🏛️ Brand, Entity & Visibility
11 episodes on entity optimization, Knowledge Panel management, brand authority building, and why brand and SEO are now the same discipline.
Featured guests: Jason Barnard (×2), Dixon Jones, Mordy Oberstein, Crystal Carter, Daniel Alfon
🏢 SEO Agency Life & Freelancing
14 episodes on the reality of running an agency, building a freelance practice, and what the SEO career path actually looks like past the surface.
Featured guests: Simon Schnieders, Nick LeRoy, Ryan Darani, Flynn Zaiger, Liam Quirk
📈 Small Business Growth & Entrepreneurship
10 episodes on strategy, accountability, sales, conversion, and the hard-won lessons of founders who’ve built real businesses from scratch.
Featured guests: Kate Hendrickson, Bruce Ashford, Drewbie Wilson, James Dooley, Dave Gulas
💡 Digital Marketing, Growth & Paid Search
8 episodes on the full marketing stack — paid search, conversion optimization, international SEO, audience research, and growth strategy.
Featured guests: Rand Fishkin, Greg Merrilees, Jeremy Yang, Christina Spaulding, Kevin Indig
About the Unscripted SEO Podcast
The Unscripted SEO Podcast is hosted by Jeremy Rivera, a 19-year SEO veteran and founder of SEO Arcade. The show is produced by The Cookeville HVAC Company and features long-form, unscripted conversations with the practitioners, founders, and industry thinkers who are shaping digital marketing.
The podcast covers SEO, content strategy, link building, local search, technical optimization, brand and entity building, agency operations, and small business growth. Every episode is designed to give practitioners the kind of direct, experience-backed insight that blog posts and conference talks rarely deliver.
New episodes publish weekly. See all recent episodes →
Ready to Go Deep on a Topic?
Choose a category above to read curated episode guides with insights from Jeremy and direct quotes from the guests who’ve shaped how we think about each topic.