Recent Episodes
Matt Goren of RunOctopus: Why AI Search Recommends the Expert, Not the Biggest Brand
Matt Goren of RunOctopus explains how AI engines retrieve and recommend businesses, why long, precise questions are winnable for small sites, the subject-situation-question fo…
Listen NowMatt Bailey on 30 Years of SEO: Newspaper Layouts, LLMs and Why the Tactics Die
Matt Bailey built his first websites like newspaper pages in 1995. In this Unscripted SEO interview he covers the shelf life of SEO education, why LLMs look like pre-Google se…
Listen Now“Our Answer Is We Don’t Know” – Jon Gillham on AI Content Detection
Jon Gillham built an AI detector and still can't tell you why it flags a page. In this interview, recorded in September 2024, he covers false positives, RAG fact checking and…
Listen NowSpecial Edition: Ernesto Ortiz on Product Pages AI Will Recommend
A Special Edition lightning round with returning guest Ernesto Ortiz of Structural SEO. AI is now the recommendation layer between interest and purchase, and the product pages…
Listen NowSEO Is Words – Bridget Willard on Why X Still Feeds Google and AI
Bridget Willard found her tweets in Google's News tab. Hear why she treats an X handle as a URL, feeds LLMs in public and calls attribution kind of a lie.
Listen NowKeith Perhac of SegMetrics: Attribution Is Not a Panopticon, and Chat Is the New SaaS Interface
Keith Perhac of SegMetrics on first touch vs last touch attribution, chat as the new SaaS interface, and the ad setting three agencies missed for eight years.
Listen NowZeke Camusio on Why 36 Cents of Every Ad Dollar Is Wasted, and How Pixels Skew Attribution
Data Speaks founder Zeke Camusio on why ad pixels miss 42% of conversions, double count 53% and over-credit retargeting, plus the three pillars of unified marketing measuremen…
Listen NowDr. Christiane Schroeter on Finding Your Voice When AI Says Yes to Everything
Cal Poly professor and Happy Healthy Hustle host Dr. Christiane Schroeter on storytelling as marketing's through line, why AI makes a poor critic, picking one channel, and min…
Listen NowMaxwell Ivey on Accessibility: Headings, Keyboard Navigation and the Disability Tax
The Blind Blogger Maxwell Ivey on why headings are the first accessibility fix, keyboard-first checkout, alt text that says why the image is there, and the disability tax.
Listen NowAngelo Ponzi: Google Is Your Number One Customer, and Other Lessons From a Fractional CMO
Fractional CMO Angelo Ponzi of Craft Marketing and Branding on the luxury watch CEO who called Google his number one customer, the med tech company nobody would buy, and why y…
Listen NowVinod Kumar on Khaki vs Khakis, Agentic AI and the Probabilistic Marketplace
Syntheum AI CEO Vinod Kumar on why one letter changes search intent, how agents take over on-site search work, and why nobody controls how ChatGPT presents a brand yet.
Listen NowLem Garcia: How a Personal Injury Firm Got Ahead on Reviews, Content and Local Links
Personal injury attorney Lem Garcia went all in on client reviews in 2014, before other firms caught on. His take on content that stands out, a scholarship that earns college…
Listen NowAlan Lazaros on Delete, Delegate, Double Down and Why Success Doesn’t Make Life Easier
Next Level University CEO Alan Lazaros on the 3D plan (delete, delegate, double down), cutting 24 departments to 8, and the four-column time log his 18-person team runs on.
Listen NowDmytro Perepelytsia: Swap Backlinks With Your Local Referral Partners
Dmytro Perepelytsia turned a referral deal that never sent a customer into a backlink from a trusted Austin site. Here's his local link playbook for home services.
Listen NowJosh Thompson: AI Agents Will Pick the Plumber, So Win the Search Underneath
Josh Thompson of Brightbeam SEO put one word in a client's H1 and moved them to number one in a chat search within a week. Here's his local SEO plan for the AI agent era.
Listen NowAndre Savoie: How to Be a Better Marketing Client, and Why AI Only Knows the Known
Andre Savoie ran an agency for 20 years. His advice: stop expecting a magic show, take inventory, and own the process you pay for.
Listen NowMelanie Whittaker on Trust, Showing the Work and Letting Go of Viral
You Are Your Marketing founder Melanie Whittaker on earning trust online, filming the work in boring industries, picking two or three channels and dropping the word viral.
Listen NowLum Kamishi: GEO Is SEO Plus Digital PR, and Links Matter More Now
Lum Kamishi says GEO is what the web is saying about you. Hear why niche-relevant links matter more than five years ago and why he cut 60% of a client's blog.
Listen NowEva Mermingi: Core Web Vitals Won’t Save You – Technical SEO Audit Priorities
Technical SEO Eva Mermingi on the order she audits in: duplication, links and indexation first, Core Web Vitals last, and why a healthy site always has some 404s.
Listen NowAnn Carden on Premium Positioning: Are You Going Low When You Should Be Going High?
Business growth strategist Ann Carden on charging three to ten times more, why high-end clients are easier, and when SEO and Google Ads are the wrong play for relationship-dri…
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