Tom Malesic returns to Unscripted SEO on agency culture, firing toxic clients, running a fully remote team on EOS, one AI agent per client, and the CIPA compliance letters landing in small-business inboxes right now.

Agency coach Colby Wegter on colour-coding your calendar to find leverage, killing hourly pricing, the expectation conversation that tripled his client retention, and the four-level pyramid that turned a $5K deal into $15K.

Type co-founder Stew Fortier on why Claude and GPT get different jobs, the qualifier words that pull better writing out of a model, what happens when AI content becomes training data, and the one prompt habit that fixed his own keyword strategy work.

Lorraine Ball capped her agency at ten people, refused to let any client exceed 30% of revenue, answered the phone on the first ring, and sold in 2021. The capacity math and positioning advice behind it.

Conductor's Zack Kadish on climbing from keyword research to Senior Director, cutting enterprise red tape, cross-domain cannibalization, why forums and AI overviews are eating enterprise traffic, and the one kickoff question worth stealing.

Fajela founder Olesia Korobka on why the blog-post retainer refuses to die, links as references instead of juice, entity homes in a world where AI crawlers ignore your schema, and the SEO for Paws charity behind the episode.

Freelance consultant Mike Ginley on winning back small businesses burned by agencies, why SEO is the foundation but no longer the whole building, what LLMs can't do, and the billing problem every consultant has.

George Little of BrandZap on writing B2B copy for one person, the three buckets of AI use, self-hosting open-source models for consistent output, and why you should stop putting AI gradients on every feature.

Red Palm Studios owner Daniel Molina on why he turns down whales, the SOP detail most agencies skip, seasonal PPC in the trades, his three-part local SEO mix, and why brand is swinging back to the person behind the logo.

Stephan Bajaio, Conductor co-founder and now Vibe Logic, on why SEOs keep losing the org chart argument, what search really is, and how to communicate the work to executives who don't get it.

Mike Montague of Avenue9 on why AI should make you a superhero version of yourself instead of replacing you, the C+ problem with generic output, and how small businesses should actually adopt it.

Kristiyan Yankov of Above Apex on niching an agency down to SaaS link building, how he evaluates a link, why fundamentals outlast hype, and what actually changes when LLMs enter the picture.

Finder US GM Zak Ali on search everywhere optimization, killing the SEO team, and why retention is the real KPI.

Digistore24's Holly Homer on the accidental birth of mom blogging, why affiliate marketing is still underrated, the legendary pajama jeans review, and how human voice and feedback loops beat AI slop.

Joel Miller of The SkyFloor on why human judgment still beats AI for sales analysis, what AI Overviews are doing to organic clicks, and how to build an audience Google can't take away.

A video editor who ranked a small LA tax firm above IRS.gov, HR Block, and TurboTax in two weeks — Drew Dorenfest of Client Magnet CRM shares the cited-content strategy, two-button CTA framework, and IRL flywheel that drive real conversions for small businesses.

Grant Simmons has been in SEO since the mid-90s. In this episode he breaks down entity SEO fundamentals, the EntityMap.org standard, why LLMs hallucinate about your brand, schema markup ROI, beta testing culture, and why reporting is the biggest unresolved agency problem.

Joe Zeplin — "The Corporate Guy Turned YouTuber" — on leaving a 104-plant corporate career to go full-time on YouTube, and the AI playbook behind the jump.

In this episode of the Unscripted SEO Podcast, Jeremy Rivera sits down with Justin Oberman — fourth-generation salesman, former big-agency copywriter, COVID layoff survivor who built a 7-figure agency through LinkedIn, and self-described publicist. His thesis: all advertising is showmanship, and the person who puts on the best show wins. By that frame, the best SEO strategy for AI search is the same as the best publicity strategy — do things that get talked about.

In this episode of the Unscripted SEO Podcast, Jeremy Rivera sits down with Brittany Trafis, founder of Saurian Digital — an AI-native agency she built from scratch around AI search rather than retrofitting AI onto existing SEO workflows. The conversation covers why AI search and SEO are fundamentally different channels, why monitoring data is directional not definitive, and why small businesses are genuinely ahead of large competitors in AI visibility right now.

In this episode of the Unscripted SEO Podcast, Jeremy Rivera sits down with Chris Garrett — a digital marketing veteran who connected a 2,000-student college to the internet in 1994. The conversation draws on 30 years of watching what changes and what doesn't: why pure SEO is a fiction, why Bing now feeds multiple major LLMs and can't be ignored, what the Helpful Content Update actually did, and why human creativity still beats AI on one specific quality.

In this episode of the Unscripted SEO Podcast, Jeremy Rivera sits down with Julia Bocchese of Julia Renee Consulting — an SEO and Pinterest strategist who teaches college SEO without textbooks because anything printed a year ago is already out of date. The conversation covers why Pinterest is a search engine not a social platform, why pins from 2009 still drive traffic, and the single mistake Julia sees more than any other: writing copy for the bots instead of the humans who will actually pay you.

In this episode of the Unscripted SEO Podcast, Jeremy Rivera sits down with Ernesto Ortiz of Structural SEO — a test-driven practitioner who runs month-to-month contracts because he has to perform or lose the client. The conversation covers algorithm updates as dial adjustments, why traffic is a proxy not a goal, and why the scariest thing in SEO right now is LinkedIn gurus selling AI systems to people who ranked their first site three weeks ago.

In this episode of the Unscripted SEO Podcast, Jeremy Rivera sits down with Stephan Bajayo, co-founder of Vibe Logic and one of the people who helped build the enterprise SEO industry. The conversation is a wide-ranging diagnosis of why SEOs have failed to define themselves, why "rank in an LLM" is the wrong question entirely, and why the interview is still the most underused research tool in the business.

In this episode of the Unscripted SEO Podcast, Jeremy Rivera sits down with Tom Malesic, founder of EZMarketing, for a practical playbook on small business SEO — from town page strategy and client voice extraction, to why H2s should be questions and how every marketing channel you add compounds the value of the ones you already have.

In this episode of the Unscripted SEO Podcast, Jeremy Rivera sits down with Robert Spinrad, Associate SEO Director at SEO Interactive, to talk about the shift from learning about AI to earning AI trust — and why the agencies that stay transparent, report on revenue, and build real-world signals will come out ahead.

Greg Digneo of Content Guppy joins Jeremy Rivera on the Unscripted SEO Podcast to talk brand visibility, the Gmail personalization signal, links vs. mentions in LLMs, and the budget flip that's changing how SEO agencies operate.

Kate Hendrickson of The Strategy Lane joins Jeremy Rivera on the Unscripted Small Business Podcast to cover strategic planning, AI authenticity, values-first marketing, and why people are your biggest investment.

Show notes for the Unscripted Small Business Podcast episode with Nick Eubanks, Global CMO at Digistore24. Covers SEO's five deaths, the HCU, AI content workflows, affiliate marketing in the LLM era, and the moats that still matter.

Cauveé the Inspiration Engineer joins Keith Breseé on the Unscripted SEO Podcast to break down what's actually working in content marketing — from Substack and Beehive to the law of reciprocity, category kingship, and how to reverse-engineer a content strategy from your five-year goal.

Christina Spaulding of Manzanita Marketing discusses international SEO strategies, multilingual content, hreflang tags, and how to tap into Spanish-speaking markets in the US. Key insight: people prefer by 85% to purchase in their first language.

Paul Baterina has been the solo SEO at REVOLVE for 13 years — managing SEO across 260,000 products with no blog, no link building team, and a live A/B test currently showing a 25% organic lift on long-tail category pages. Here's what he shared on Unscripted SEO.

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Home›Podcast Topics›AI & The Future of Search›Brandon Leibowitz on Schema, AI Overviews, and Playing the Long Game in SEO 🎙️ Unscripted SEO Podcast Brandon Leibowitz on Schema, AI Overviews, and...

Home›Podcast Topics›Digital Marketing & Paid Search›Hot, Warm, Cold: Greg Merrilees Intent Framework That Turns Website Visitors Into Actual Leads 🎙️ Unscripted SEO Podcast Hot, Warm, Cold: Greg...

Charlie Birch, Founder of Humaniz Collective, joins Jeremy Rivera to break down why the disconnect between brand identity and search strategy is costing businesses real revenue — and what the Brand IdQ framework does about it.

Timothy Malmros spent nearly two decades in gambling affiliate SEO before retiring to do one thing: investigate and document how black hat SEO actually works. In this episode, we get into drop domains, the canonical trick, Trust Rank theory, and what Google's anti-spam collapse means for the future of search.

Home›Podcast Topics›AI & The Future of Search›Benas Leonavicius on Freelancing, AI Search, and Building an SEO Agency 🎙️ Unscripted SEO Podcast Benas Leonavicius on Freelancing, AI Search, and...

Jeremy Yang manages $450K/month in ad spend from Sydney, Australia. In this episode, he and Jeremy Rivera dig into the SEO-SEM divide, why exact match is dead, how platform selection depends on your content fuel supply, and what AI search means for the future of paid advertising.

Home›Podcast Topics›Small Business Growth›The Golden Rule Applies To Businesses Too: Kyle Merrick 🎙️ Unscripted SEO Podcast The Golden Rule Applies to Businesses Too: Kyle Merrick Ethical business...

Home›Podcast Topics›Local SEO›Local SEO Strategies for Home Service Contractors: From Word of Mouth to Online Leads 🎙️ Unscripted SEO Podcast Local SEO Strategies for Home Service Contractors: From...

Home›Podcast Topics›Small Business Growth›Dave Gulas of EZDC 3PL shares lessons from 20+ years in sales 🎙️ Unscripted SEO Podcast Dave Gulas of EZDC 3PL: 20+ Years of Sales Lessons from a...

Home›Podcast Topics›Brand, Entity & Visibility›Brand Building and SEO Strategy: Key Insights from Charlie Sells 🎙️ Unscripted SEO Podcast Brand Building and SEO Strategy: Key Insights from...

Home›Podcast Topics›AI & The Future of Search›Lorrie Thomas Ross on Marketing in the AI Era 🎙️ Unscripted SEO Podcast Lorrie Thomas Ross on Marketing in the AI Era A veteran marketer on what...

Home›Podcast Topics›Digital Marketing & Paid Search›Why Communication Skills Trump Technical Knowledge: Lessons from Josh Squires of Amsive 🎙️ Unscripted SEO Podcast Why Communication Skills...

Home›Podcast Topics›AI & The Future of Search›Navigating Multi-Channel Marketing in the Age of LLMs with Claude Zdanow and Chris Becker 🎙️ Unscripted SEO Podcast Navigating Multi-Channel...

Home›Podcast Topics›AI & The Future of Search›Katie Wagner: SEO & Journalism Are The Answer To LLMs AND Google Too 🎙️ Unscripted SEO Podcast Katie Wagner: SEO & Journalism Are the Answer...

Home›Podcast Topics›AI & The Future of Search›Erica D’Arcangelo on Hybrid Teams, Human Content, and the Icarus Effect: Navigating Marketing in the Age of AI Overviews 🎙️ Unscripted SEO Podcast...

Home›Podcast Topics›Local SEO›SEO Evolution – Chris Turnbull on Local SEO’s Surprising Stability 🎙️ Unscripted SEO Podcast SEO Evolution: Chris Turnbull on Local SEO's Surprising Stability Founder of...

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Home›Podcast Topics›Local SEO›Local SEO for Health & Wellness: Expert Insights from Darcy Sullivan 🎙️ Unscripted SEO Podcast Local SEO for Health & Wellness: Expert Insights from Darcy...

Home›Podcast Topics›Technical SEO›SEO for Fun & Profit with Scott Hendison 🎙️ Unscripted SEO Podcast SEO for Fun & Profit with Scott Hendison Veteran SEO and founder of Search Commander on...

Rising Tides' Grady Teske on why personalization isn't the differentiator, why SEO's next metric is quality of conversation, and how he builds authority on the platforms his buyers already trust.

Home›Podcast Topics›Small Business Growth›Grinding Out Success: How Tyler Mumford Left Corporate Sales to Build a Thriving Stump Grinding Business 🎙️ Unscripted SEO Podcast Grinding Out Success: How...

Big Click Co. founder Lisa Raehsler on why Google reports nothing about AI Overviews to advertisers either, why pure keyword campaigns are losing air, and the real rules for bidding on a competitor's brand.

Buzzworthy Marketing's Michael “Buzz” Buzinski on why AI is a six-year-old with no context, why novice questions get novice answers, and why your retention problem started in your marketing copy.

Fractional CMO Joshua Ramsey on why marketing is always the first budget cut, how the knockdown list beats blog volume in boring industries, and the drawing exercise he uses to find a real USP.

Home›Podcast Topics›Small Business Growth›Téa Phillips: How Entrepreneurs Transform Personal Projects into Thriving Businesses 🎙️ Unscripted SEO Podcast Téa Phillips: How Entrepreneurs Transform...

Indeed's senior SEO product manager on the question that flattened him mid-presentation, why he now A/B tests everything, and why 'internal linking gives a 10% lift' beats any technical explanation in a C-suite room.

Home›Podcast Topics›SEO Agency Life & Freelancing›Grant Simmons 🎙️ Unscripted SEO Podcast Grant Simmons: The Incredible Switch — From Corporate to Freedom 35+ years of marketing experience,...

Home›Podcast Topics›SEO Agency Life & Freelancing›Simon Schnieders 🎙️ Unscripted SEO Podcast Simon Schnieders: Hidden Truths About Running a Large SEO Agency Founder of Blue Array on what nobody...