The Complete Unscripted SEO Podcast Episode Guide

Every conversation from the Unscripted SEO Podcast in one place. Search by guest, episode, or topic, or click any column heading to sort. 116 episodes and counting — updated June 2026.

159 episodes
Episode Guest Topics Date
SEO SaaS Panel: Patrick Stox, Ben Wills and Ben Senescu on Building Tools in the AI Era Patrick Stox, Ben Wills & Ben Senescu The build constraint is gone. The taste constraint is not.Saying no is the entire jobDistribution comes from what you are, not what you spend 2026-09-03
“I Don’t Think The Industry Actually Thinks SEO Is Dying” – Laura Hoot on Discoverability and the New Order of Operations Laura Hoot The hot take: the market is hiring, not firingSame best practices, different order of operationsWhy keyword research matters more, not less 2026-09-02
Another Tuesday of Google Taking Control: Lisa Raehsler on AI Max Lisa Raehsler Intent Replaced the Keyword BucketWhat AI Max Does On Your BehalfGreat for Ecommerce, Rough for B2B 2026-09-01
Why a 5% Close-Rate Lift Beats 20% More Leads Alex Radetic Close rate over lead volumeSales process for local serviceRecap on Unscripted Small Business 2026-08-22
One Word Changed the Answer: Ben Wills on Unscripted SEO Ben Wills He ran one prompt and changed one wordThe real unlock is that you can test itAnn Smarty was right, and Ben brought her up first 2026-08-19
SEO Is the Batter to Your AI: Stephanie Long on Vetting Humans and Verifying Machines Stephanie Long Two decades in, and the trust problem is the whole problemVetted by AI, or vetted by a humanWhy $20 a month keeps winning the argument 2026-08-18
Gert Mellak: Your Search Console Impressions Are Bots Gert Mellak The query that started itHe was reporting impressions a few months agoThe num=100 change already told us this 2026-08-17
Why Your Google Business Profile Now Matters More Than Your Website Isaac Justesen The two things he audits first, every timeWhere healthcare actually is differentThe channel he thinks is most underrated 2026-08-14
The $10 SEO Tool: Ben Senescu on How Open Source Broke the $99 Ceiling Ben Senescu He was not an SEO. That is the point.Open source does not mean freeThe surprise in his customer list 2026-08-14
Ann Smarty on LLM Consensus, Reddit, and Losing Control of Your Own Brand Name Ann Smarty Twenty years in, the request changedWhat LLM consensus actually meansReddit runs on a six-month clock 2026-08-12
Greg Digneo On Building An Audience You Actually Own Greg Digneo Most Of Your Traffic Is Not Worth AnythingSpend The Traffic On Something You KeepWhere Buyers Actually Come From 2026-08-10
Gareth Hoyle On Creatives Who Skip The Business Gareth Hoyle Creative Thinkers, Not Business-MindedWhy This Shows Up Worst In PR And ContentThe Commercial Questions To Learn First 2026-08-09
Erica D’Arcangelo Will Not Publish AI As Her Own Erica D’Arcangelo I Would Feel Very Compromised Using AILeading With Reader Benefit, Not VolumeNot How Can We Publish A Million Posts 2026-08-08
Chris Garrett On The Over-Caffeinated Human Brain Chris Garrett The Connection AI Cannot MakeWhere Are The People In All Of ThisHallucinated Podcasts And Virtual Voices 2026-08-08
Nick Eubanks: Distribution Is The Last Moat Nick Eubanks Distribution Is The Only Remaining MoatWhat Happens When Execution Becomes InfiniteHumans Brief, AI Drafts, Humans Edit 2026-08-07
Drew Dorenfest On Getting Verified By Crawlers Drew Dorenfest Cite Your Sources So The Crawler Can CheckHow Verification Turns Into CitationWhere CRM Data Fits The Trust Picture 2026-08-07
Apurva Bose On Local Links As Real Relationships Apurva Bose Local Links Transcend Online InteractionsThe Relationships That Produce Links By DefaultChambers, Sponsorships And Supplier Pages 2026-08-06
Melissa Popp: Go Fix Your Google Business Profile Melissa Popp The Location Pages I See Out There SuckWhat Rickety Roo Fixes First On A Local AccountLocal SEO Advice That Has Not Aged 2026-08-06
Matt Mellinger On Search Console Data You Can Actually Trust Matt Mellinger Where The Search Console Numbers Stop AgreeingPage-Level Data Shows Almost All The ClicksWhat SEO Gets Was Built To Surface 2026-08-05
Bradley Benner On Relevance Over DR Bradley Benner Relevance Is The Only Link Metric That SurvivedThe H1 Is For The Human, The Title Is For The BotsForcing The Models To Recognise Your Associations 2026-08-04
Dan Kurtz on Bots as a Customer Segment, Markdown, and the Agentic Flywheel Dan Kurtz From Black Hat World to a $5M–$25M ICPThe Traffic Mix Nobody Voted ForIs AI Slop a Moment or a Condition? 2026-08-03
The Tail Can’t Wag the Dog: Tom Malesic on Firing Toxic Clients and the Culture That Outlasts Them Tom Malesic The SEO Villain Origin StoryCore Values Are Your Culture, Not a PosterThe Tail Can’t Wag the Dog 2026-07-30
Run Your Context Window: Type.ai’s Stew Fortier on AI Writing, Hallucination and the Ouroboros Problem Stew Fortier Two models, two jobsHorizontal by design (and the surprise power users)The most forgetful co-worker ever 2026-07-28
Cap the Team, Raise the Price: Lorraine Ball on 19 Years of Running an Agency She Could Actually Sell Lorraine Ball From traditional shop to digital agencyCap the team, raise the priceThe 30% rule 2026-07-28
Track Reddit as a Competitor: Zack Kadish on Enterprise SEO and the Shrinking SERP Zack Kadish Keyword research to director, without skipping a rungSaaS with a human arm bolted onWhy Conductor bought Content King 2026-07-28
Fortresses of Mentions: Olesia Korobka on Brand SEO, Knowledge Graphs and a Web Without Websites Olesia Korobka The blog-post retainer that will not dieMany niches, one skeletonLinks as references, not juice 2026-07-28
Mike Ginley on Digital Trust, Multi-Channel Visibility, and Fixing the Foundation First Mike Ginley Most small businesses arrive already burnedSEO is the foundation, not the whole buildingWhat an LLM can’t do 2026-07-28
Gazelles, Not Elephants: Daniel Molina on Building a Local Service Agency That Scales Daniel Molina Growth is a choice, not an obligationSOPs: be proactive, and attach a time to every oneBrand is swinging back to people — and that’s a search signal 2026-07-28
SEO’s Identity Crisis Is Our Own Fault — Stephan Bajaio on Fixing How We Define the Work Stephan Bajaio “It’s our fault”So what is the job, actuallyThe lonely island 2026-07-28
Use AI Like Iron Man, Not the Terminator — Mike Montague on Human-First AI Marketing Mike Montague Iron Man, not TerminatorThe C+ problemWhat AI actually fixed: boring niches 2026-07-28
Kristiyan Yankov on SaaS Link Building That Still Moves the Needle in the AI Era Kristiyan Yankov Out of “generalist hell” and into one ICPWhy SaaS is a bigger playing field than localThe real bottleneck is bandwidth, not belief 2026-07-28
The Content Ladder: How to Get Found at Every Rung of the Buyer’s Question — Alyssa Evans (Grow Your Strategy) Alyssa Evans Art major, science degree, growth strategistBreak the silos: what product and sales already knowThe first month is an audit, not a campaign 2026-07-27
Property-Management SEO Done Right — Alex Zweydoff on the Unscripted SEO Podcast Alex Zweydoff Why He Niched Into Property ManagementThe Owner-Intent Content ModelAnswer Fast: The Three-Minute Rule 2026-07-24
Search Everywhere Optimization: Driving Business Results, Not Just Rankings David Wilson Unscripted SEO interview with David WilsonFrom Search Engine to Search Everywhere OptimizationA Throwback to the Pre-Google Wild West 2026-07-21
Optimize Your Brand, Not Just Your Website — Sonia Urquilla (SEO by Sonia) Sonia Urquilla From her dad’s shuttered shop to SEO“Brand optimization” — beyond the websiteAI leveled the field — so use it 2026-07-20
Benjamin Behrooz on Empathy, Blue-Collar Marketing & the AI Silver Lining Benjamin Behrooz Empathy at scaleFront office vs. back officeBlue-collar is the future 2026-07-19
The Two Types of SEO Left: Zak Ali (Finder) on Surfaces, Retention & Terminal-Native Workflows Zak Ali From search engines to “search everywhere optimization”Why he killed the SEO teamRetention is the real KPI 2026-07-15
You Don’t Rank Pages Anymore, You Rank Entities: Federico Fancinelli on GeoSonar’s GEO Research Federico Fancinelli GEO / AI search optimizationEntity rankingPrompt strategy 2026-07-09
Christopher Gimmer on Bootstrapped SaaS, AI Overviews & the New Rules of Link Building Christopher Gimmer Bootstrapped SaaS growthSnappa’s AI-first design pivotAI Overviews eroding organic clicks 2026-07-08
Erika Braeger on Confident Teams & What AI Actually Cites Erika Braeger Building Team ConfidenceClaude Skills & Killing Pre-WorkLLMs Layered Over SEO 2026-07-06
Matthew Slaymaker on Ads, Creative Strategy & Honest Marketing Matthew Slaymaker Paid mediaWebsite readiness & conversion rateCreative strategy as the primary ad driver 2026-07-03
Adrian Nikolov on Organic Growth Engineering: Making AI Do SEO’s Job Better Adrian Nikolov AI-powered SEOTopical Authority SystemsOrganic Growth Engineering 2026-07-02
Rob Bonham on SEO in the Agentic Age Rob Bonham SEO in the agentic ageAI content volume vs. expertisePost-attribution measurement 2026-06-29
Holly Homer on Affiliate Marketing, AI Slop, and Being Replaced by Your Own Words Holly Homer AI Search & GEOContent StrategyAffiliate Marketing 2026-06-29
Patrick Stox on Building in the GEO Era Patrick Stox AI Search & GEOAgency & Freelancing 2026-06-26
Bradley Benner on Relevance, Entity Associations & the Future of Link Building Bradley Benner AI Search & GEOLink BuildingEntity SEOPaid Search 2026-06-22
Joel Miller on AI, Human Marketing & Surviving the Attention Economy Joel Miller AI Search & GEO 2026-06-15
Drew Dorenfest: SEO for Small Businesses, Cited Content & the Trailer Editor Mindset Drew Dorenfest Content StrategyAgency & FreelancingConversion & ROIYouTube & Video 2026-06-03
Grant Simmons on Entity SEO, LLMs, and the Future of Search Visibility Grant Simmons AI Search & GEOTechnical SEOEntity SEOAgency & Freelancing 2026-06-02
From Corporate to Creator: Joe Zeplin on Going Full-Time YouTuber Joe Zeplin AI Search & GEOYouTube & VideoCareer & Mindset 2026-05-29
Justin Oberman: All Marketing Is Showmanship and AI Search Is a Consensus Engine — Unscripted SEO Podcast Justin Oberman AI Search & GEOContent StrategyAgency & FreelancingBranding 2026-05-28
Brittany Trafis: AI Search Is Not SEO 2.0 — Unscripted SEO Podcast Brittany Trafis AI Search & GEOAgency & FreelancingSmall BusinessAnalytics & Data 2026-05-28
Chris Garrett: The Myth of the Pure SEO and Why Bing Matters More Than Ever — Unscripted SEO Podcast Chris Garrett AI Search & GEOContent Strategy 2026-05-28
Julia Bocchese: Pinterest Is a Search Engine and Small Businesses Are Sleeping on It — Unscripted SEO Podcast Julia Bocchese Content StrategyAgency & FreelancingSmall BusinessMulti-Channel & Social 2026-05-28
Ernesto Ortiz: Algorithm Updates Only Hurt the Incomplete — Unscripted SEO Podcast Ernesto Ortiz AI Search & GEOAgency & FreelancingMulti-Channel & Social 2026-05-28
Stephan Bajayo: There Is No Rank in an LLM — Unscripted SEO Podcast Stephan Bajayo AI Search & GEOSmall Business 2026-05-28
Tom Malesic: The Website Is the Center of Everything — Unscripted SEO Podcast Tom Malesic Agency & FreelancingSmall Business 2026-05-28
Robert Spinrad: Good SEO Is Good AI Visibility — Unscripted SEO Podcast Robert Spinrad AI Search & GEO 2026-05-28
Greg Digneo: Visibility Is the New SEO — Unscripted SEO Podcast Greg Digneo AI Search & GEOLink BuildingContent StrategyBranding 2026-05-27
Kate Hendrickson on Strategy, Accountability & the Over-Tooled Business Kate Hendrickson AI Search & GEOSmall BusinessCareer & Mindset 2026-05-11
Nick Eubanks on SEO, Digistore24, and the Moats That Still Matter Nick Eubanks AI Search & GEOContent StrategyAffiliate MarketingSmall Business 2026-05-04
Content Marketing Mastery with Cauveé: How to Build Your Personal Brand Empire Cauveé Content StrategyBranding 2026-05-03
International SEO: Unlocking Global Markets with Christina Spaulding Christina Spaulding Content StrategyInternational SEO 2026-05-01
13 Years at REVOLVE: What Paul Baterina Learned About Long-Tail Pages, Link Building & LLM Visibility Paul Baterina AI Search & GEOLink BuildingContent StrategyConversion & ROI 2026-04-30
Why Your Customer Is the Hero (and You're Not) — with Bruce Ashford Bruce Ashford Agency & FreelancingBrandingSmall Business 2026-04-23
What AI Visibility Really Means — And Why It's Not a Buzzword Jason Wade AI Search & GEOEntity SEO 2026-04-06
The Science and Strategy of Link Building with Alejandro Meyerhans Alejandro Meyerhans Link BuildingAgency & Freelancing 2026-04-03
GROAS Autonomous Google Ads: What Full AI Management Actually Looks Like David Pourquery AI Search & GEOAgency & FreelancingPaid Search 2026-03-26
Brandon Leibowitz on Schema, AI Overviews, and Playing the Long Game in SEO Brandon Leibowitz AI Search & GEOTechnical SEOBranding 2026-03-26
Hot, Warm, Cold: Greg Merrilees Intent Framework That Turns Website Visitors Into Actual Leads Greg Merrilees Conversion & ROISmall Business 2026-03-26
Charlie Birch on Where Brand Strategy Meets SEO: What Every Founder Needs to Know Charlie Birch Entity SEOBrandingSmall Business 2026-03-24
Timothy Malmros on Black Hat SEO, Drop Domains & the Canonical Trick Timothy Malmros Link BuildingTechnical SEOAffiliate Marketing 2026-02-27
Benas Leonavicius on Freelancing, AI Search, and Building an SEO Agency Benas Leonavicius AI Search & GEOEntity SEOAgency & Freelancing 2026-02-09
Jeremy Yang on Paid Ads Strategy and the SEO-SEM Divide Jeremy Yang AI Search & GEOContent StrategyPaid Search 2026-02-06
The Golden Rule Applies To Businesses Too: Kyle Merrick Kyle Merrick SEO Strategy 2026-02-04
Local SEO Strategies for Home Service Contractors: From Word of Mouth to Online Leads Wyatt Bonicelli Local SEOConversion & ROI 2026-01-21
Dave Gulas of EZDC 3PL shares lessons from 20+ years in sales Dave Gulas SEO Strategy 2026-01-10
Brand Building and SEO Strategy: Key Insights from Charlie Sells Charlie Sells Branding 2026-01-10
Lorrie Thomas Ross on Marketing in the AI Era Lorrie Thomas Ross AI Search & GEO 2025-12-08
Why Communication Skills Trump Technical Knowledge: Lessons from Josh Squires of Amsive Josh Squires Technical SEOCareer & Mindset 2025-12-02
Navigating Multi-Channel Marketing in the Age of LLMs with Claude Zdanow and Chris Becker Claude Zdanow & Chris Becker AI Search & GEOBrandingMulti-Channel & Social 2025-11-04
Katie Wagner: SEO & Journalism Are The Answer To LLMs AND Google Too Katie Wagner AI Search & GEOContent Strategy 2025-10-20
Erica D'Arcangelo on Hybrid Teams, Human Content, and the Icarus Effect: Navigating Marketing in the Age of AI Overviews Erica D'Arcangelo AI Search & GEOContent Strategy 2025-09-30
SEO Evolution – Chris Turnbull on Local SEO's Surprising Stability Chris Turnbull Local SEOSmall Business 2025-09-15
Entity Optimization and AI with Jason Barnard Jason Barnard AI Search & GEOEntity SEOBranding 2025-09-10
Write for Humans, Rank for Algorithms: Daniel Alfon's LinkedIn SEO Strategy Daniel Alfon Entity SEOMulti-Channel & SocialCareer & Mindset 2025-09-03
Anthony Prichard & Paritosh Pareek: Video SEO & WordPress Optimization Anthony Prichard & Paritosh Pareek Technical SEOYouTube & Video 2025-08-28
Melissa Popp: Why Digital Marketers Need to Stop Reverse Engineering Google Melissa Popp Small Business 2025-08-12
SEO in the Age of AI: A Conversation with Jason Berkowitz Jason Berkowitz AI Search & GEOAgency & Freelancing 2025-07-08
Marisa Cali: Leveraging Events For Branding & Long-Term ROI Marisa Cali BrandingConversion & ROIMulti-Channel & Social 2025-07-04
Flynn Zaiger On SEO Agency's Current Critical Evolution Flynn Zaiger Agency & Freelancing 2025-06-30
Drewbie Wilson: Why 90% of Business Owners Can't Convert Their Leads Drewbie Wilson Conversion & ROISmall Business 2025-06-30
SEO Calculators and Digital Assets with Steven Schneider Steven Schneider Conversion & ROISmall BusinessAnalytics & Data 2025-06-16
Local SEO for Health & Wellness: Expert Insights from Darcy Sullivan Darcy Sullivan AI Search & GEOLocal SEOSmall Business 2025-05-30
Bridging SEO with Multi-Channel Marketing: My Conversation with Melissa Popp Melissa Popp Local SEOContent StrategyBrandingMulti-Channel & Social 2025-05-12
SEO for Fun & Profit with Scott Hendison Scott Hendison Technical SEOAgency & FreelancingSmall Business 2025-05-07
Laura Lee: Enterprise SEO, Leveraging SME expertise & Cross-Functional Collaboration Laura Lee Content StrategyBrandingConversion & ROI 2025-04-26
Episode Recap: Psychology Meets Marketing with Rai Hyde Cornell Rai Hyde Cornell AI Search & GEOContent StrategyConversion & ROICareer & Mindset 2025-04-25
AI-Powered Lead Qualification: Insights from Our Interview with Bryan Shankman of Lead Truffle Bryan Shankman AI Search & GEOLocal SEOConversion & ROI 2025-04-21
Grinding Out Success: How Tyler Mumford Left Corporate Sales to Build a Thriving Stump Grinding Business Tyler Mumford Small BusinessCareer & Mindset 2025-04-09
UX & SEO Merge: Siege Media's Jesse McDonald on Search Experience Optimization Jesse McDonald SEO Strategy 2025-03-11
Téa Phillips: How Entrepreneurs Transform Personal Projects into Thriving Businesses Téa Phillips Small Business 2025-03-11
Building Relevent Links & Agencies with Bradley Benner Bradley Benner Link BuildingPaid SearchSmall Business 2025-01-24
The People First Framework With Keith Breseé Keith Breseé Career & Mindset 2025-01-02
Mordy oberstein on brand Mordy Oberstein Branding 2024-12-27
Mordy Oberstein Mordy Oberstein Content Strategy 2024-08-28
Grant Simmons Grant Simmons Agency & FreelancingCareer & Mindset 2024-08-28
Simon Schnieders Simon Schnieders Agency & FreelancingSmall BusinessCareer & Mindset 2024-08-28
Lidia Infante Lidia Infante International SEOCareer & Mindset 2024-08-28
Sam Partland Sam Partland Agency & Freelancing 2024-08-28
Jason Barnard Jason Barnard BrandingCareer & Mindset 2024-08-28
Rand Fishkin Rand Fishkin Small Business 2024-08-28
Barry Schwartz Barry Schwartz Small Business 2024-08-28
Joy Hawkins Joy Hawkins Local SEOSmall Business 2024-08-28
Neil Patel Neil Patel Content Strategy 2024-08-28
Kate Toon Kate Toon Content StrategySmall Business 2024-08-28
Julia & Serge Julia & Serge Technical SEO 2024-08-28
Dixon Jones Dixon Jones Link BuildingEntity SEO 2024-08-28
Josh Peacock Josh Peacock Small Business 2024-08-28
Nick LeRoy Nick LeRoy Agency & Freelancing 2024-08-27
Kevin Indig Kevin Indig Conversion & ROICareer & Mindset 2024-08-27
Apurva Bose Apurva Bose Agency & FreelancingConversion & ROI 2024-08-27
Joe Fisher Joe Fisher Agency & FreelancingE-commerce 2024-08-27
Ash Nallawalla Ash Nallawalla Agency & FreelancingCareer & Mindset 2024-08-27
Julian Goldie Julian Goldie Content StrategyAgency & FreelancingConversion & ROIYouTube & Video 2024-08-27
James Brockbank James Brockbank SEO Strategy 2024-08-27
Jamie I.F. Jamie I.F. Affiliate Marketing 2024-08-27
Jen Boland Jen Boland Content StrategySmall Business 2024-08-27
Mark A Preston Mark A Preston Paid SearchCareer & Mindset 2024-08-27
Ryan Darani Ryan Darani Agency & Freelancing 2024-08-27
Liam Quirk Liam Quirk Agency & FreelancingConversion & ROICareer & Mindset 2024-08-27
Doug Bradley Doug Bradley Small Business 2024-08-27
Gerry White Gerry White SEO Strategy 2024-08-27
Gareth Hoyle Gareth Hoyle SEO Strategy 2024-08-27
Erika Varangouli Erika Varangouli BrandingPaid SearchInternational SEO 2024-08-27
Kev Wiles Kev Wiles Technical SEOAgency & Freelancing 2024-08-27
Cory Beevers Cory Beevers Local SEO 2024-08-27
Brie E Anderson Brie E Anderson Content StrategySmall BusinessAnalytics & Data 2024-08-27
Tom Marriott Tom Marriott Content Strategy 2024-08-27
Charles Floate Charles Floate Affiliate Marketing 2024-08-27
Harry Evans Harry Evans Agency & FreelancingSmall BusinessCareer & Mindset 2024-08-27
Ryan Jones Ryan Jones Agency & Freelancing 2024-08-27
Nikki Pilkington Nikki Pilkington Content StrategyAgency & FreelancingCareer & Mindset 2024-08-27
Joe Davies Joe Davies Link BuildingContent StrategySmall Business 2024-08-27
Kevin Gibbons Kevin Gibbons Agency & FreelancingSmall Business 2024-08-27
Danny Richman Danny Richman AI Search & GEO 2024-08-27
Edd Dawson Edd Dawson Affiliate Marketing 2024-08-27
Martin MacDonald Martin MacDonald SEO Strategy 2024-08-27
Lily Ray Lily Ray SEO Strategy 2024-08-27
Cyrus Shepard Cyrus Shepard Content StrategySmall Business 2024-08-27
Kristina Azarenko Kristina Azarenko Technical SEO 2024-08-27
Crystal Carter Crystal Carter Career & Mindset 2024-08-27
Cindy Krum Cindy Krum SEO Strategy 2024-08-27
James Dooley James Dooley Conversion & ROISmall Business 2024-08-27
Jeremy Rivera Jeremy Rivera Conversion & ROICareer & Mindset 2024-08-27
Kristine Schachinger Kristine Schachinger Agency & Freelancing 2024-08-27
Nina Payne Nina Payne Content Strategy 2024-08-27
Mike Blumenthal Mike Blumenthal Local SEOSmall Business 2024-08-27
Kasra Dash Kasra Dash Link Building 2024-08-27