🎙️ Unscripted SEO Podcast
Measuring Content Marketing Results with Brie E Anderson
Founder of Beast Analytics on the metrics that actually matter for content, what most teams measure wrong, and how to connect organic traffic to real business outcomes.
Brie E Anderson is the founder of Beast Analytics and a specialist in content marketing measurement — helping brands understand what their content is actually doing for the business, not just what it looks like in a dashboard.
“Cory Beevers on Winning at Local SEO” — the SEO Director on what actually moves the needle in local search and the signals most local businesses completely ignore.
— Cory Beevers | Listen: Cory Beevers on Local SEO →
Key Takeaways
- Most content teams are measuring the wrong things. Page views and sessions feel good but rarely connect to business outcomes. Brie’s framework starts with the business goal and works backwards to the metric, not the other way around.
- Attribution is hard — but ignoring it is worse. Content’s role in the funnel is often invisible in last-touch models. Understanding how content influences decisions upstream is what separates teams that get budget from teams that lose it.
- Analytics setup is the foundation everything else depends on. You can’t measure what you didn’t set up to track. Most sites have broken or incomplete GA configurations that make every other reporting decision suspect.
- Data tells you what happened — not what to do next. The goal of analytics isn’t more dashboards. It’s better decisions. Brie focuses on connecting data to actions that can actually change outcomes.
Connect with Brie E Anderson
- Website: beastanalytics.co
- LinkedIn: Brie E Anderson
The Unscripted SEO Podcast features candid, unscripted conversations with SEOs and digital marketers. Hosted by Jeremy Rivera.
