🎙️ Unscripted SEO Podcast
Winning at Local SEO with Cory Beevers
The SEO Director on what actually moves the needle in local search, the signals most businesses ignore, and how to build a local presence that compounds over time.
Cory Beevers is an SEO Director with deep expertise in local search — helping businesses show up where and when local customers are looking for them.
“Kev Wiles on the Technical SEO That Actually Matters” — the enterprise SEO consultant on which technical fixes move rankings and which ones are just busywork that keeps agencies looking busy.
— Kev Wiles | Listen: Kev Wiles on Technical SEO →
Key Takeaways
- Local SEO isn’t just Google Business Profile. GBP is the entry point, but the signals that actually determine local pack rankings go much deeper — citations, review velocity, proximity signals, and on-site local relevance all play a role.
- Reviews are the most underutilized local ranking signal. Most businesses ask for reviews inconsistently. A systematic review acquisition process — triggered at the right moment in the customer journey — creates a compounding advantage that’s hard for competitors to close.
- Local content isn’t about volume, it’s about specificity. Generic service pages don’t win local rankings. Content that addresses the local context, the specific problem, and the specific geography creates relevance that broad content can’t replicate.
- Proximity bias is real — and you can work around it. Understanding how Google weights proximity versus relevance versus prominence gives you a framework for deciding where to focus when you can’t win on all three.
Connect with Cory Beevers
- LinkedIn: Cory Beevers
The Unscripted SEO Podcast features candid, unscripted conversations with SEOs and digital marketers. Hosted by Jeremy Rivera.
