🎙️ Unscripted SEO Podcast
Technical SEO That Actually Matters with Kev Wiles
Enterprise SEO consultant on which technical fixes actually move rankings, how to prioritize an audit backlog, and what separates meaningful technical work from agency busywork.
Kev Wiles is an enterprise SEO consultant with years of experience helping large-scale sites prioritize technical improvements that actually move the needle — and deprioritize the ones that don’t.
“Erika Varangouli on International SEO & Building Brand Authority” — the head of SEO brand at Semrush on the intersection of international strategy and brand-led organic growth.
— Erika Varangouli | Listen: Erika Varangouli on International SEO →
Key Takeaways
- Most technical SEO audits produce low-impact recommendations. Crawl errors, orphaned pages, and minor speed issues fill audit reports but rarely move rankings. The highest-leverage technical work is usually around crawl budget, internal link architecture, and canonicalization on large sites.
- Enterprise SEO requires political skills as much as technical ones. Getting a fix implemented at a large organization means understanding who controls what, how decisions get made, and how to frame recommendations in terms leadership understands.
- Core Web Vitals are a floor, not a ceiling. Meeting the threshold helps you not be penalized. It doesn’t help you outrank competitors. The real performance work happens above the threshold.
- JavaScript SEO is still the most underestimated technical challenge. Most teams don’t have a clear picture of what Google actually sees when it crawls their JS-rendered pages — and the gap between what users see and what Googlebot sees is often significant.
Connect with Kev Wiles
The Unscripted SEO Podcast features candid, unscripted conversations with SEOs and digital marketers. Hosted by Jeremy Rivera.
