🎙️ Unscripted SEO Podcast
Building a Link Building Empire with Joe Davies of FATJOE
Founder of one of the UK’s largest white-label SEO and content agencies on what link building looks like at scale, what most SEOs get wrong, and how the service business actually works.
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Joe Davies is the founder and CEO of FATJOE — one of the UK’s largest white-label SEO, link building, and content agencies. Built from scratch, FATJOE has processed hundreds of thousands of orders for agencies and brands across the globe, giving Joe an unusually data-rich perspective on what link building actually works at scale.
“Ryan Jones on SEO Strategy, Agency Life & the Future of Search” — the Razorfish SEO director on how large agency SEO really works, what clients actually need, and where the industry is heading.
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Key Takeaways
- Link building at scale reveals what actually works. With hundreds of thousands of orders processed, FATJOE’s data cuts through the speculation — certain link types, placements, and anchor profiles consistently outperform others across industries and site types.
- White-label SEO is a trust business. Agencies stake their client relationships on the quality of their white-label partners. The agencies that grow are the ones that choose partners based on reliability and quality control, not just price per link.
- The volume game is a race to the bottom. Cheap, mass-produced links are increasingly worthless — and increasingly risky. The direction of every Google update for a decade has been toward valuing editorial quality, context, and genuine relevance over sheer quantity.
- Content and links work best as a unified strategy. The sites that win consistently are the ones where link building reinforces strong content — not the ones treating them as separate line items with separate agencies.
Connect with Joe Davies
- Agency: fatjoe.com
- LinkedIn: Joe Davies
- Twitter/X: @fatjoedavies
The Unscripted SEO Podcast features candid, unscripted conversations with SEOs and digital marketers. Hosted by Jeremy Rivera.
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