🎙️ Unscripted SEO Podcast
Building a Link Building Empire with Joe Davies of FATJOE
Founder of one of the UK’s largest white-label SEO and content agencies on what link building looks like at scale, what most SEOs get wrong, and how the service business actually works.
Joe Davies is the founder and CEO of FATJOE — one of the UK’s largest white-label SEO, link building, and content agencies. Built from scratch, FATJOE has processed hundreds of thousands of orders for agencies and brands across the globe, giving Joe an unusually data-rich perspective on what link building actually works at scale.
“Ryan Jones on SEO Strategy, Agency Life & the Future of Search” — the Razorfish SEO director on how large agency SEO really works, what clients actually need, and where the industry is heading.
— Ryan Jones, Razorfish | Listen: Ryan Jones on SEO Strategy →
Key Takeaways
- Link building at scale reveals what actually works. With hundreds of thousands of orders processed, FATJOE’s data cuts through the speculation — certain link types, placements, and anchor profiles consistently outperform others across industries and site types.
- White-label SEO is a trust business. Agencies stake their client relationships on the quality of their white-label partners. The agencies that grow are the ones that choose partners based on reliability and quality control, not just price per link.
- The volume game is a race to the bottom. Cheap, mass-produced links are increasingly worthless — and increasingly risky. The direction of every Google update for a decade has been toward valuing editorial quality, context, and genuine relevance over sheer quantity.
- Content and links work best as a unified strategy. The sites that win consistently are the ones where link building reinforces strong content — not the ones treating them as separate line items with separate agencies.
Connect with Joe Davies
- Agency: fatjoe.com
- LinkedIn: Joe Davies
- Twitter/X: @fatjoedavies
The Unscripted SEO Podcast features candid, unscripted conversations with SEOs and digital marketers. Hosted by Jeremy Rivera.
