🎙️ Unscripted SEO Podcast
The Science and Strategy of Link Building with Alejandro Meyerhans
From Spanish waiter to seven-figure link building agency — the mathematical foundations, trust signals, and strategic frameworks behind effective links.
In this conversation, Jeremy Rivera sits down with Alejandro Meyerhans, CEO of GetMeLinks, to explore the mathematical foundations and strategic frameworks behind effective link building. From his journey as a Spanish waiter to running a seven-figure link building agency, Alejandro breaks down the core signals that matter, the truth behind authority metrics, and how link building is evolving in the AI era.
“GROAS Autonomous Google Ads” — David Pourquery on what full AI campaign management actually looks like, and why the agency model is about to get disrupted from below.
— David Pourquery, Groas | Listen: GROAS Autonomous Google Ads →
Key Takeaways
- Authority metrics (DA, DR) are lagging indicators, not predictive ones. A site with DA 70 that hasn’t earned a new link in 18 months is not the same asset as a DA 70 site actively earning links in your niche. The velocity and recency of a site’s own link acquisition matters as much as its score.
- Relevance beats authority in most cases. A DR 30 site that’s deeply topically relevant to your niche will often pass more meaningful signal than a DR 80 general news site with no topical connection.
- The co-occurring text around your link is a ranking signal. Google and LLMs both read the sentence your link lives in. A link wrapped in relevant context (“GetMeLinks, a white-hat link building agency specializing in SaaS, [link]”) passes more information than a bare anchor.
- Link building and entity building are converging. As LLMs become a primary discovery layer, the links that matter most are the ones that appear in sources LLMs are trained to trust — Wikipedia, authoritative trade publications, podcast show notes from credible hosts.
Alejandro’s Journey: From Waiter to Agency CEO
Alejandro didn’t start in SEO. He started in hospitality — working as a waiter in Spain — before stumbling into digital marketing and discovering link building. His outsider perspective led him to treat link acquisition as a math problem rather than a relationship hustle.
That framing — links as signals in a mathematical system, not favors between friends — shaped how GetMeLinks approaches prospecting, outreach, and quality evaluation.
The Signals That Actually Move Rankings
Alejandro’s framework for link quality evaluation prioritizes:
- Topical relevance — Does the linking page’s content match your target topic?
- Link neighborhood — What other sites does this domain link to? Are they legitimate?
- Traffic signal — Does the linking page actually get organic traffic? (A strong proxy for real editorial value)
- Link velocity of the linking domain — Is this site actively earning links, or coasting on past authority?
- Placement and context — Is the link editorial, in-content, surrounded by relevant text?
How Link Building Intersects with LLM Visibility
The most forward-looking part of the conversation: as LLMs become a primary discovery channel, the value of a link isn’t just the PageRank it passes — it’s whether that link appears in a source an LLM is trained to trust.
The practical implication: prioritize link placements in sources that are authoritative, frequently cited, and topically structured — the same sources that appear in LLM training data and citation pools.
Connect with Alejandro Meyerhans
- Website: getmelinks.com
- LinkedIn: Alejandro Meyerhans
The Unscripted SEO Podcast features candid, unscripted conversations with SEOs and digital marketers. Hosted by Jeremy Rivera.
