🎙️ Unscripted SEO Podcast
Behind the Scenes with Dixon Jones: The Unseen World of Entity SEO
CEO of InLinks and author of ‘Entity SEO’ on what entity optimization actually means — and why it’s the most misunderstood concept in modern search.
Dixon Jones is the Author of ‘Entity SEO’, the CEO of InLinks, and the Global Brand Ambassador at Majestic — a career spanning three decades in digital marketing, from early web development to the cutting edge of entity-based search optimization.
“Josh Peacock’s Unfiltered Take on SEO Recruitment” — CEO of SEO For Hire on what the SEO job market actually looks like from the inside, and what agencies and candidates both get wrong about the hiring process.
— Josh Peacock, SEO For Hire | Listen: Josh Peacock on SEO Recruitment →
Key Takeaways
- Entities are the organizing principle of the modern web — and most SEOs still think in keywords. Dixon’s book and tool are built around a simple insight: Google understands the world through entities and relationships, not keywords. Optimizing for entities means helping Google understand what you are, not just what words you use.
- Internal linking is an entity signal, not just a PageRank distribution mechanism. InLinks was built around the idea that internal links, when created with entity-awareness, help Google understand the topical relationships between your pages — which is a fundamentally different optimization than “pass link juice to important pages.”
- The Majestic trust flow metric predates entity SEO but aligns with it. Dixon’s history at Majestic gave him a deep understanding of link graph analysis — and that graph analysis is what Google uses to determine entity authority. The concepts are different names for related underlying signals.
- Writing a book forces clarity that podcasting and blogging don’t. Dixon’s ‘Entity SEO’ book required him to define every term precisely and build the argument from first principles. That discipline produced a clearer framework than most practitioners who’ve been doing entity SEO intuitively for years.
Connect with Dixon Jones
- InLinks: inlinks.com
- Book: Entity SEO
The Unscripted SEO Podcast features candid, unscripted conversations with SEOs and digital marketers. Hosted by Jeremy Rivera.
