🎙️ Unscripted SEO Podcast
Bootstrapping a Technical SEO Tool with Julia & Serge from JetOctopus
CEO and CTO of JetOctopus on what it takes to build and grow a technical SEO crawler as a bootstrapped company competing against well-funded incumbents.
In this special episode of The Unscripted SEO Interview Podcast, we have two guests: Julia Nesterets, the CEO, and Serge Bezborodov, the CTO of JetOctopus — a technical SEO crawler tool built for enterprise-scale crawling at a fraction of the price of incumbent tools.
“Behind the Scenes with Dixon Jones: The Unseen World of Entity SEO” — CEO of InLinks and author of ‘Entity SEO’ on what entity optimization actually means and why it’s the most misunderstood concept in modern search.
— Dixon Jones, InLinks | Listen: Dixon Jones on Entity SEO →
Key Takeaways
- JetOctopus was built for scale that most tools can’t handle. Crawling enterprise sites with millions of pages requires infrastructure that goes beyond what most SEO tools were designed for. JetOctopus was built from the ground up for that scale — and it shows in the crawl speed and data volume it handles.
- Bootstrapping a SaaS in a competitive category requires a specific niche and a clear differentiation. Julia and Serge didn’t try to compete with Screaming Frog or Ahrefs on breadth — they competed on crawl speed, data visualization, and enterprise scale. That specific positioning creates a defensible market position.
- Technical SEO data is only useful if it’s actionable. JetOctopus’s interface is designed around helping SEOs make decisions, not just export CSVs. The data visualization layer turns crawl data into prioritized action plans.
- Building in public and with SEO community feedback accelerated their product development. Julia and Serge have been unusually accessible to their user community, which has produced a product roadmap that reflects real practitioner needs rather than assumed ones.
Connect with JetOctopus
- Website: jetoctopus.com
The Unscripted SEO Podcast features candid, unscripted conversations with SEOs and digital marketers. Hosted by Jeremy Rivera.
