🎙️ Unscripted SEO Podcast
Transforming Your SEO and Digital PR Strategy with James Brockbank
Managing Director of Digitaloft on how digital PR and link earning have evolved — and why the gap between SEO strategy and PR is closing faster than most agencies realize.
James Brockbank, the Managing Director of Digitaloft, has built one of the UK’s leading digital PR and link earning agencies by treating SEO link acquisition as a PR challenge — not a manipulation challenge.
“Julian Goldie on Building Authority via YouTube & Converting Content” — YouTube content strategy, link building, and why video is one of the most underutilized distribution channels for SEO-focused content creators.
— Julian Goldie, Goldie Agency | Listen: Julian Goldie on YouTube & Authority Building →
Key Takeaways
- Digital PR is link building with a journalism mindset. Instead of asking “who would link to this?” Digitaloft asks “what story would a journalist want to tell?” That reframe produces campaigns that earn editorial coverage rather than transactional placements.
- Data-driven PR campaigns earn the highest-value links. Original research, surveys, and proprietary data analysis give journalists a story they can’t get elsewhere. The links that follow are editorial, high-authority, and often appear on national publications that won’t accept direct outreach.
- The SEO-PR integration point is strategy, not execution. James’s model: SEOs identify the link targets and the anchor contexts that matter most for rankings. PR teams execute the campaign to earn those links from those specific publications. The two disciplines need to share a brief.
- Reactive PR — responding to journalist requests — is underinvested by most brands. Platforms like HARO (Help a Reporter Out) and Qwoted connect brands with journalists actively seeking expert sources. Responding consistently and quickly builds a steady stream of editorial citations that compound over time.
Connect with James Brockbank
- Agency: digitaloft.co.uk
- LinkedIn: James Brockbank
The Unscripted SEO Podcast features candid, unscripted conversations with SEOs and digital marketers. Hosted by Jeremy Rivera.
