🎙️ Unscripted SEO Podcast
Link Building, Authority & the Metrics That Actually Matter with Kasra Dash
The link building specialist on what separates links that move rankings from links that just look good in a report — and the authority-building frameworks that actually compound over time.
Kasra Dash is a link building specialist and SEO consultant with a reputation for building authority profiles that hold up over time — not just during the honeymoon period after a link acquisition campaign. He’s worked across competitive niches and brings a practitioner’s eye to what actually separates effective link building from the kind that looks good on an agency report but doesn’t move rankings.
“Mike Blumenthal on the State of Local SEO” — the co-founder of Near Media and one of the most respected researchers in local search on the signals that actually determine who shows up in the local pack — and what’s changed.
— Mike Blumenthal, Near Media | Listen: Mike Blumenthal on Local SEO →
Key Takeaways
- Link quality is not a single dimension. Relevance, authority, placement, anchor context, and link velocity all interact. A link that scores high on one dimension but low on others may underperform a link that’s merely solid across all of them.
- The links that move rankings are rarely the links that are easiest to get. Directory submissions, profile links, and low-barrier tactics produce diminishing returns quickly. The links with lasting impact require real relationship-building, genuine content, or earned editorial placement.
- Competitive link analysis is the most underutilized tactic. Most SEOs look at competitor backlink profiles to find gaps. The better play is understanding why those links were given — and replicating the reason, not just the link type.
- Diversity in link acquisition matters more than most practitioners realize. A link profile built primarily through one channel — even a high-quality one like digital PR or podcast appearances — looks unnatural compared to a profile that reflects how a real business actually accumulates mentions and citations over time.
Connect with Kasra Dash
- LinkedIn: Kasra Dash
- Twitter/X: @KasraDash
The Unscripted SEO Podcast features candid, unscripted conversations with SEOs and digital marketers. Hosted by Jeremy Rivera.
