🎙️ Unscripted SEO Podcast
How Kate Toon is Shaping the Digital Landscape: Creative Copywriting Meets SEO
Award-winning business mentor, author, and founder of Recipe for SEO Success on why good SEO writing is still the most durable competitive advantage in digital marketing.
Kate Toon is the owner and founder of a group of three companies including The Recipe for SEO Success and The Clever Copywriting School. She is an award-winning business mentor, entrepreneur, digital educator, speaker, and author.
“Bootstrapping a Technical SEO Tool with Julia and Serge from JetOctopus” — two founders on what it takes to build and grow a technical SEO crawler as a bootstrapped company in a crowded market.
— Julia Nesterets & Serge Bezborodov, JetOctopus | Listen: Julia & Serge on Bootstrapping a Technical SEO Tool →
Key Takeaways
- Copywriting and SEO are inseparable — and always were. Kate’s core argument: the best SEO practitioners are the ones who can write content that genuinely engages a human reader. Optimization without compelling writing produces rankings without conversions.
- The Recipe for SEO Success is built on demystification. Kate’s teaching approach: remove the jargon, show the practical steps, and prove that good SEO doesn’t require a technical degree. Her students are small business owners who’ve been told SEO is too complex — and she proves otherwise.
- Building multiple businesses from one expertise is a compounding strategy. Kate’s three companies reinforce each other: the copywriting school feeds the SEO course, the SEO course feeds the community, and the community generates case studies and testimonials that market all three.
- Personal brand authenticity is a business asset, not a vanity play. Kate’s irreverent, direct communication style is a deliberate brand choice that attracts exactly the kind of client and student she wants to work with — and repels the ones who aren’t a fit.
Connect with Kate Toon
- SEO Course: recipeforseosuccess.com
- Copywriting School: clevercopywritingschool.com
The Unscripted SEO Podcast features candid, unscripted conversations with SEOs and digital marketers. Hosted by Jeremy Rivera.
