🎙️ Unscripted SEO Podcast
Killer SEO Quotes: Link Building
The sharpest quotes from across the Unscripted SEO interview library on link building strategy, site authority, parasite SEO, and what actually moves rankings.
“Mordy Oberstein on Brand” — the Head of SEO Brand at Wix on the intersection of brand signals and SEO, and why brand is now the most durable ranking factor.
— Mordy Oberstein | Listen: Mordy Oberstein on Brand →
“Parasite SEO is a result of Google’s link-based algorithm favoring root domain authority to such a degree that relevancy is chucked out the window.” — Charles Floate
On Link Building With Site Authority
“If I come into any niche that has only smaller websites and smaller authority websites ranking at the top of Google, I can quite comfortably go in with a site that has a lot of links going to it and basically take over for those keywords.” — Charles Floate
On Relevance vs. Authority
The ongoing debate in link building: does topical relevance beat domain authority? Most practitioners who’ve run controlled tests land somewhere in the middle — relevance matters most at the page level, while domain authority provides a floor that makes individual link relevance more impactful.
The practical synthesis: a link from a highly relevant page on a moderately authoritative domain often outperforms a link from an irrelevant page on a high-authority domain. Context carries signal.
On Podcast-Based Link Building
The emerging consensus among the Unscripted SEO guests: podcast appearances are the most underutilized link building tactic for personal brands and service businesses. A podcast episode creates:
- A direct link from the show notes (typically a credible, editorial domain)
- Attribution content that establishes expertise and entity signals
- Distribution to an engaged, pre-qualified audience
- Content that surfaces in podcast platform search and AI training data
On the Future of Links
As AI search becomes a larger share of discovery, the value of a link isn’t just the PageRank it passes — it’s whether that link appears in a source an LLM is trained to trust. The link building strategy that wins in search also wins in AI visibility: earn links from authoritative, frequently cited sources in your topical category.
The Unscripted SEO Podcast features candid, unscripted conversations with SEOs and digital marketers. Hosted by Jeremy Rivera. Browse all episodes at unscriptedseo.com.
