🎙️ Unscripted SEO Podcast
The People First Framework with Keith Breseé
How Keith was “bitten by a radioactive SEO,” his People First philosophy, and what working with Dr. Axe taught him about building trust at scale.
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This is honestly one of my favorite interviews. I’ve known Keith Breseé for years, so it was fun to get his background where he was “bitten by a radioactive SEO,” and transformed into a beast of an SEO. He’s worked with Dr. Axe and other major brands and has a People First framework that predates Google’s HCU naming of it.
“Killer SEO Quotes on Link Building” — the sharpest quotes from across the Unscripted SEO interview library on link building strategy, site authority, parasite SEO, and what actually moves rankings.
— Various Guests | Read: Killer SEO Quotes on Link Building →
Key Takeaways
- People First SEO is not a Google update — it’s a philosophy. Keith’s People First framework predates Google’s Helpful Content Update by years. The premise: if you genuinely serve the person reading your content, the algorithm eventually catches up. It always has.
- Working with Dr. Axe was a masterclass in content authority. draxe.com was one of the most dramatic examples of what happens when a people-first health content site collides with a YMYL algorithm update — and Keith was inside that experience. The lessons from that period shaped his entire approach to E-E-A-T.
- The “bitten by a radioactive SEO” metaphor is more accurate than it sounds. Keith came to SEO through a mentor relationship that gave him a framework early that most practitioners spend years developing. The right mentor at the right time compounds career development faster than any course.
- Trust is the only durable SEO signal. Tactics change. Algorithms evolve. The sites that have survived every major update share one characteristic: their audiences trusted them before Google did.
The People First Framework
Keith’s framework predates and anticipates Google’s Helpful Content System because it’s built on the same underlying principle: content that serves the reader first, and the algorithm second, compounds in value over time. Content that serves the algorithm first becomes a liability the moment the algorithm changes.
The practical application: before publishing any piece of content, ask whether a real person in your target audience would find it genuinely useful. Not useful-enough. Not technically-answering-the-query useful. Actually, meaningfully, specifically useful to a real human being with a real problem.
Connect with Keith Breseé
- LinkedIn: Keith Breseé
The Unscripted SEO Podcast features candid, unscripted conversations with SEOs and digital marketers. Hosted by Jeremy Rivera.
