THE UNSCRIPTED SEO INTERVIEW PODCAST:
Keith Breseé: The People First Framework
This is honestly, one of my favorite interviews. I’ve known Keith Breseé for years, so it was fun to get his background where he was “bitten by a radioactive SEO”, and transformed into a beast of an SEO. He’s worked with Dr. Axe, Manscaped, and a ton of other big organizations, so we got really into some interesting and deep topical areas around the importance of intent, which he calls his “people first framework“, which *GASP* actually involves talking to your target customer!
What? No! Keyword research is just looking at SEMrush, right? Nay, good sir! His recommendation for what you should do once you listen to the podcast is literally “Go talk to three of your target audience”!
The Unscripted SEO Interview Podcast with Keith Bresee
Listen to the podcast
(59:23 minutes long)
Takeaways From The Episode
Keith has been doing SEO for 15 years, working with big brands.
SEO strategies have evolved, focusing more on user intent.
Understanding user intent is crucial for effective SEO.
The People First framework helps in creating relevant content.
Mind mapping can streamline the content creation process.
Customer interviews provide valuable insights for SEO.
Content should resonate with the audience to be effective.
Measuring success in SEO involves analyzing click-through rates.
AI is changing the landscape of SEO and content creation.
Engaging with customers leads to better SEO outcomes. The more you understand your customers, the better your marketing will be.
SEO can significantly increase revenue over time.
Implementing a people-first framework leads to better long-term results.
Backlinks are essential for achieving substantial SEO results.
Creative content strategies can help in niche markets.
Effective outreach requires personalization and relationship building.
Customer interviews provide invaluable insights for marketing strategies.
Engaging with potential link sources on social media can warm up outreach.
Asking for permission rather than links fosters better relationships.
Continuous customer interviews can refine your marketing approach.
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