🎙️ Unscripted SEO Podcast
Meet Lidia Infante: The Unstoppable Force Changing the Face of SEO
Senior SEO Manager at Sanity.io — using psychology, data, and technical precision to push what’s possible at the enterprise level of SEO.
Lidia Infante is the Senior SEO Manager at Sanity.io and former Senior International SEO Manager at BigCommerce. Her BSc in Psychology and Master in Digital Business help her think in the right way whilst pushing the SEO boundaries.
“Sam Partland: Living the Dream — Programmatic SEO Nomad Life” — Australian SEO nomad travelling the world while working freelance on enterprise and programmatic SEO, and what that lifestyle actually teaches you about the discipline.
— Sam Partland, Sammy SEO | Listen: Sam Partland on Programmatic SEO Nomad Life →
Key Takeaways
- Psychology is the most underutilized discipline in SEO. Understanding why users search, what emotional state they’re in when they search, and what would make them trust a source — these are psychological questions. Lidia’s background gives her a framework most SEOs don’t have.
- International SEO requires genuine cultural understanding, not just hreflang tags. Lidia’s experience across multiple languages and markets at BigCommerce confirmed what Christina Spaulding observed: translation is the easy part. Cultural adaptation of content is where most international SEO falls short.
- Programmatic approaches to content at scale require rigorous quality controls. The efficiency gains from programmatic content are only valuable if the output genuinely serves users. Lidia’s framework: build the system, then manually audit a representative sample to validate quality before scaling.
- Women in SEO are building the future of the discipline. Lidia is one of the most visible advocates for diversity in technical SEO — not as a social cause but as a strategic one. Diverse teams produce more creative problem-solving, and that shows up in results.
Connect with Lidia Infante
- LinkedIn: Lidia Infante
- Twitter/X: @lidia_infante
The Unscripted SEO Podcast features candid, unscripted conversations with SEOs and digital marketers. Hosted by Jeremy Rivera.
