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The Two Types of SEO Left: Zak Ali (Finder) on Surfaces, Retention & Terminal-Native Workflows

by Jeremy Rivera | Jul 15, 2026 | Interviews

Very few people have run SEO as a line item and signed off on the budget that funds it. Zak Ali has done both. He started in search in 2015, co-founded the news blog Rant, and is now General Manager of Finder US — the editorially-independent financial comparison...
You Don’t Rank Pages Anymore, You Rank Entities: Federico Fancinelli on GeoSonar’s GEO Research

You Don’t Rank Pages Anymore, You Rank Entities: Federico Fancinelli on GeoSonar’s GEO Research

by Jeremy Rivera | Jul 9, 2026 | Interviews

🎧 Listen to the episode: Every so often an interview resets a mental model. This was one of them. Federico Fancinelli, founder of the AI-search visibility platform GeoSonar, has spent two years running a GEO research lab — and what he found upends the...
Trust, Not Clicks: Joshua Altman on the Fractional CCO Role

Trust, Not Clicks: Joshua Altman on the Fractional CCO Role

by Jeremy Rivera | Jul 8, 2026 | Interviews

🎧 Listen to the episode: Every purchase is a trust purchase. That single idea is the throughline of this Unscripted conversation with Joshua Altman, Managing Director of Beltway Media and a fractional Chief Communications Officer — and it reframes almost...

Christopher Gimmer on Bootstrapped SaaS, AI Overviews & the New Rules of Link Building

by Jeremy Rivera | Jul 8, 2026 | Interviews, Link Building

Christopher Gimmer is the bootstrapped founder behind Snappa — the graphic-design tool for non-designers — and more recently GoodMetrics, a cookieless alternative to Google Analytics. He sat down with Jeremy Rivera on the Unscripted SEO Podcast to talk about what...
Erika Braeger on Confident Teams & What AI Actually Cites

Erika Braeger on Confident Teams & What AI Actually Cites

by Jeremy Rivera | Jul 6, 2026 | Interviews

▶ Watch on YouTube  ·  🎧 Listen on Castos On this episode of the Unscripted SEO Podcast, I sat down with Erika Braeger, Manager of Organic Growth Strategy at Tenspeed, a B2B SaaS content agency. We got into the human layer AI can’t...
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Recent Interviews

  • The Two Types of SEO Left: Zak Ali (Finder) on Surfaces, Retention & Terminal-Native Workflows
  • You Don’t Rank Pages Anymore, You Rank Entities: Federico Fancinelli on GeoSonar’s GEO Research
  • Trust, Not Clicks: Joshua Altman on the Fractional CCO Role
  • Christopher Gimmer on Bootstrapped SaaS, AI Overviews & the New Rules of Link Building
  • Erika Braeger on Confident Teams & What AI Actually Cites

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“If all you do is follow the crowd – you will only ever be as good as the crowd at very most. Being ‘as good as’ is just not good enough.”

…Mark A Preston