Ethan Felizzari-Castillo of CK Productions explains how indie films get press without a studio, why the real competition is a week of media space, and how influencers keep a film alive after its theatrical run.
Matt Goren of RunOctopus explains how AI engines retrieve and recommend businesses, why long, precise questions are winnable for small sites, the subject-situation-question formula behind his store’s growth, and why anonymized queries are still worth chasing.
Matt Goren of RunOctopus: Why AI Search Recommends the Expert, Not the Biggest Brand Read More »
Matt Bailey built his first websites like newspaper pages in 1995. In this Unscripted SEO interview he covers the shelf life of SEO education, why LLMs look like pre-Google search, and the Microsoft payroll lesson on brand language.
Matt Bailey on 30 Years of SEO: Newspaper Layouts, LLMs and Why the Tactics Die Read More »
Jon Gillham built an AI detector and still can’t tell you why it flags a page. In this interview, recorded in September 2024, he covers false positives, RAG fact checking and his case that AI-filled SERPs threaten Google.
“Our Answer Is We Don’t Know” – Jon Gillham on AI Content Detection Read More »
A Special Edition lightning round with returning guest Ernesto Ortiz of Structural SEO. AI is now the recommendation layer between interest and purchase, and the product pages that get picked spell out who a product is for and who it’s not for.
Special Edition: Ernesto Ortiz on Product Pages AI Will Recommend Read More »
Bridget Willard found her tweets in Google’s News tab. Hear why she treats an X handle as a URL, feeds LLMs in public and calls attribution kind of a lie.
SEO Is Words – Bridget Willard on Why X Still Feeds Google and AI Read More »
Keith Perhac of SegMetrics on first touch vs last touch attribution, chat as the new SaaS interface, and the ad setting three agencies missed for eight years.
Data Speaks founder Zeke Camusio on why ad pixels miss 42% of conversions, double count 53% and over-credit retargeting, plus the three pillars of unified marketing measurement.
Cal Poly professor and Happy Healthy Hustle host Dr. Christiane Schroeter on storytelling as marketing’s through line, why AI makes a poor critic, picking one channel, and mining your own transcripts for your about page.
Dr. Christiane Schroeter on Finding Your Voice When AI Says Yes to Everything Read More »
The Blind Blogger Maxwell Ivey on why headings are the first accessibility fix, keyboard-first checkout, alt text that says why the image is there, and the disability tax.
Maxwell Ivey on Accessibility: Headings, Keyboard Navigation and the Disability Tax Read More »
“If all you do is follow the crowd – you will only ever be as good as the crowd at very most. Being “as good as” is just not good enough.”…Mark A Preston
