🎙️ Unscripted SEO Podcast
The People First Framework with Keith Breseé
How Keith was “bitten by a radioactive SEO,” his People First philosophy, and what working with Dr. Axe taught him about building trust at scale.
This is honestly one of my favorite interviews. I’ve known Keith Breseé for years, so it was fun to get his background where he was “bitten by a radioactive SEO,” and transformed into a beast of an SEO. He’s worked with Dr. Axe and other major brands and has a People First framework that predates Google’s HCU naming of it.
“Killer SEO Quotes on Link Building” — the sharpest quotes from across the Unscripted SEO interview library on link building strategy, site authority, parasite SEO, and what actually moves rankings.
— Various Guests | Read: Killer SEO Quotes on Link Building →
Key Takeaways
- People First SEO is not a Google update — it’s a philosophy. Keith’s People First framework predates Google’s Helpful Content Update by years. The premise: if you genuinely serve the person reading your content, the algorithm eventually catches up. It always has.
- Working with Dr. Axe was a masterclass in content authority. draxe.com was one of the most dramatic examples of what happens when a people-first health content site collides with a YMYL algorithm update — and Keith was inside that experience. The lessons from that period shaped his entire approach to E-E-A-T.
- The “bitten by a radioactive SEO” metaphor is more accurate than it sounds. Keith came to SEO through a mentor relationship that gave him a framework early that most practitioners spend years developing. The right mentor at the right time compounds career development faster than any course.
- Trust is the only durable SEO signal. Tactics change. Algorithms evolve. The sites that have survived every major update share one characteristic: their audiences trusted them before Google did.
The People First Framework
Keith’s framework predates and anticipates Google’s Helpful Content System because it’s built on the same underlying principle: content that serves the reader first, and the algorithm second, compounds in value over time. Content that serves the algorithm first becomes a liability the moment the algorithm changes.
The practical application: before publishing any piece of content, ask whether a real person in your target audience would find it genuinely useful. Not useful-enough. Not technically-answering-the-query useful. Actually, meaningfully, specifically useful to a real human being with a real problem.
Connect with Keith Breseé
- LinkedIn: Keith Breseé
The Unscripted SEO Podcast features candid, unscripted conversations with SEOs and digital marketers. Hosted by Jeremy Rivera.
