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SEO SaaS Panel: Patrick Stox, Ben Wills and Ben Senescu on Building Tools in the AI Era

by Jeremy Rivera | Sep 3, 2026 | Interviews

Three people building SEO software right now sat down for the first panel episode of The Unscripted SEO Interview Podcast, and none of them are at the same stage. Patrick Stox spent years at Ahrefs and IBM and is now independent, with about a hundred and four free...
“I Don’t Think The Industry Actually Thinks SEO Is Dying” – Laura Hoot on Discoverability and the New Order of Operations

“I Don’t Think The Industry Actually Thinks SEO Is Dying” – Laura Hoot on Discoverability and the New Order of Operations

by Jeremy Rivera | Sep 2, 2026 | Interviews

Laura Hoot has been doing this since 2007. She got in on a whim, writing SEO copy in college in the era when you could throw a pile of keywords into an article and rank for it, and she is candid that she was watching her keyword density like everybody else. Her first...
Another Tuesday of Google Taking Control: Lisa Raehsler on AI Max

Another Tuesday of Google Taking Control: Lisa Raehsler on AI Max

by Jeremy Rivera | Sep 1, 2026 | Interviews

By Jeremy Rivera | Unscripted SEO Podcast Lisa Raehsler is the first guest I have had back on Unscripted SEO for a second round, and it is because she keeps showing up with the thing that is about to happen rather than the thing that already did. Her first episode...

Recent Interviews

  • SEO SaaS Panel: Patrick Stox, Ben Wills and Ben Senescu on Building Tools in the AI Era
  • “I Don’t Think The Industry Actually Thinks SEO Is Dying” – Laura Hoot on Discoverability and the New Order of Operations
  • Another Tuesday of Google Taking Control: Lisa Raehsler on AI Max
  • One Word Changed the Answer: Ben Wills on Unscripted SEO
  • SEO Is the Batter to Your AI: Stephanie Long on Vetting Humans and Verifying Machines

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“If all you do is follow the crowd – you will only ever be as good as the crowd at very most. Being ‘as good as’ is just not good enough.”

…Mark A Preston