Cahill Camden builds AI software for a living, and he spent 37 minutes with me explaining why the thing his software does is the one thing AI can’t do for you. His tool gets founders booked on podcasts. His argument is that podcasts are about to be the last place a real human can prove they’re real. If you’re an SEO who has been told to “build a brand” and handed nothing to build it with, this episode is the missing instruction.
Some background so you know who’s talking. Cahill was CMO at two blockchain companies that went from zero to acquired. He started a crypto podcast in 2017 that hit the top 1% and killed it because he couldn’t make money from it fast enough. He then grew an agency to a dozen people whose whole job was placing CEOs on shows by hand, got tired of the manual grind, and wrote software to do it. That software was Echo Jockey when we recorded in February 2025. It’s Novacast AI now, and he runs it alongside Digital Vision, his systems-and-AI consultancy. He did all of this while nomading through Mexico, Peru, Ecuador and Hong Kong, and nearly got stuck in Portugal when the lockdowns hit.
🎧 Listen to this episode
The clip above is my own 55-second rant from this tape, the “put them on a podcast” bit. The full conversation is audio only, so listen first, then read on for the parts you’ll want to quote back at a client.
Listen on Castos: https://the-unscripted-seo-interview-podcast.castos.com/episodes/cahill-camden-on-podcasts-as-the-trust-channel-ai-cannot-flood
Watch the clip: https://www.youtube.com/watch?v=xTza_iEezA4
Content is going to zero, and so is everything after it
I asked Cahill the obvious question first. He sells AI. Why is he telling people to go do the least automatable thing in marketing? His answer starts with a confession: AI has been the core of his platform for two years, and he’s fine with that. What he’s not fine with is what it does to everyone else’s content.
“The barrier to entry to actually start and create good content on any level is just so low and it’s going to zero. It’s like content’s gonna just become like whatever.”
Then he walks the ladder. Written content first. Images already “almost indistinguishable from reality”, and that happened in a year. Video “getting pretty bananas”. Voice done, and he cites the Google demo where the assistant phoned a hairdresser with the ums and pauses baked in and the hairdresser couldn’t tell. His conclusion isn’t that you should give up on content. It’s that once every channel is flooded, “the only really way that you can connect with an audience, connect with potential customers, connect with other people is going to be live events, communities, podcasts, even live YouTube streams.”
You’ve heard the “AI slop” argument before. What’s different here is who’s making it. Cahill isn’t a content marketer defending his turf. He’s the guy selling the flood, telling you where the high ground is.
SEO isn’t going away yet. It is in trouble as a channel
We recorded a few weeks after HubSpot’s traffic drop was the SEO story of the month, and Cahill brought it up unprompted. His read on search is more measured than the doom posts, and more useful:
“I think that SEO is not going away yet, but I do think it’s in trouble as a general marketing channel unless you shift to leveraging multiple forms of content creation.”
The shift he means is not “do TikTok too”. It’s that a podcast episode generates a kind of trust a blog post can’t, because “people get to understand who you are. They get to decide if they want to communicate with you.” And then the part that made me sit up, because one of his own SEO customers told him this and it’s exactly what I’ve been doing with this show:
“One of the things that founders and entrepreneurs and SEOs are sleeping on is just posting the entire transcript as a blog article. Like that crushes on SEO.”
A 30-minute conversation is 30,000 to 40,000 words of content that nobody had to sit down and write. Cut it into articles, cut those into LinkedIn posts, and you’ve got a month of material from one afternoon. His agency does exactly that for clients: a one-hour recording once or twice a month, then the cutting. I wrote up the SEO logic behind it in the interview is the information gain if you want the mechanics.
Does a med spa need a podcast?
I pushed on this because the “get on podcasts” advice usually comes from people selling to SaaS founders. What about the mind-and-body med spa in a mid-sized city? Cahill’s answer was more honest than I expected. No, they don’t need to chase national hosts. But the same problem is coming for them: Google Maps gets flooded, Instagram gets flooded with fake accounts, YouTube gets flooded with fake video. At some point you need “signal in the noise”, and the signal is a recorded conversation with a human where you can hear the laughter and the jokes.
For a local business that looks like an hour with your top customers or your staff, recorded, then cut up and distributed. Not a show. A content source. If you’re an SEO with local clients, that’s the version to pitch. I’ve got a whole episode on the do-it-yourself versus hire-it-out version of that on the small business show, Podcasting for SEO: DIY vs. done for you.
Your take is the moat, and you’ve forgotten you have one
This is the section I’d send to any client who says “we don’t have anything interesting to say”. Cahill’s point is that after two, five, fifteen years in an industry, what you know has become so automatic you can’t see it anymore:
“Jeremy, you and I could be working on SEO literally a block away from each other for the last 15 years, and we’re gonna have different takes on SEO just simply because of the businesses we target or the people we’ve worked with or the things we’ve worked on.”
That’s the experience E in E-E-A-T, and I said on the tape what I still think: most of us technical SEOs read “expertise, authoritativeness, trust” and our takeaway was to add a link to an author profile and some schema. The author page pointed at a LinkedIn that had never been posted on and listed the person as “Jeremy C”. That’s not experience. Experience is that GPT has never had a bad grape and has never woken up at 3am stressed about rent. You can hit a button on Hostinger and have a site in 20 minutes now. It’ll have the pages. It won’t have any soul in it.
Cahill’s version of the fix is simpler than mine: put the person on tape. “They can hear your voice. They can hear your insights. They can hear that uniqueness of your experience. They can hear your authority.” Written content can carry expertise. It’s much worse at carrying you. Tom Fox made the same case from the guest’s chair on the small business show, and it’s worth reading next to this one: Tom Fox on podcasting as the most powerful content engine in SEO.
Red tape, and why the big brands are still asleep
I told the story of the three meetings, fourteen people each, to change eight words in an H1 on a healthcare site. Cahill’s had the enterprise version: when his blockchain company was being acquired by a public company, legal wanted the questions in advance and a list of what the CEO could and couldn’t say. His fix wasn’t to script the host. It was to coach the executive on their own boundaries so they could handle a live question the way a good Rogan guest does, answer what they can and dodge respectfully on the rest.
“They just want to go through everything that the podcast host is going to say, and they want to micromanage all of the talking points for the CEO or the founder who’s actually going on the podcast, and that just doesn’t work.”
The upside of that dysfunction, if you’re small: the big brands mostly aren’t doing this yet. Cahill’s agency has worked with founders and agencies, not enterprises, and he calls that gap a “huge opportunity” for a mid-sized business. His one example of someone who didn’t sleep on the medium in the six months before we recorded was the president. Whatever you think of that, the channel worked.
If you host a show: get guests
I asked whether his crypto show was talking-head or interviews, and got the advice he gives every host in his mastermind:
“If you want to grow your show, the fastest way to do it is to have guests. That’s the fastest way. Why? Well, because the guest is going to promote your show as well because they’re on the show.”
Not every guest will promote. Enough will. The Rand Fishkins and Neil Patels can start whatever they want because they dominated search first and the brand carries the show. Most hosts don’t have that, so guests plus clips plus distribution is the growth loop. Which is, not coincidentally, the loop this show runs on, and why you’re reading a transcript-derived article about an episode instead of a summary someone typed from memory.
The one thing to do after you listen
His answer to my “one actionable item” question was blunt: if you’ve never looked into getting on podcasts, do it now, because “we’re gonna see this play out over 2025 and then on to 2026. I guarantee you that content is going to continue to flood the market.” His close is the case in one breath:
“Podcasts is one of the only places that you still have this authentic human-to-human connection where you can share your story, you can share your insights, you can share your expertise, and then you can be doing that in front of an audience, whether it’s 50 people or 50,000 people, it doesn’t matter.”
My own version, which you can watch in the clip up top: SEOs, get your clients onto podcasts. Then get those podcasts onto the about page and into the blog. That’s the bottom layer of the funnel we all used to draw and mostly never built.
Where to find Cahill
- Consultancy: Digital Vision, with his free resources for agency owners
- The podcast booking tool: Novacast AI (Echo Jockey when we recorded)
- LinkedIn: Cahill Camden
- YouTube: @cahillcamden
Listen: https://the-unscripted-seo-interview-podcast.castos.com/episodes/cahill-camden-on-podcasts-as-the-trust-channel-ai-cannot-flood · Watch the clip: https://www.youtube.com/watch?v=xTza_iEezA4 · Subscribe to the Unscripted SEO Interview Podcast wherever you get your podcasts. And if you’re an SEO with a client who has a story, drop me a line on any platform. You’ll probably end up as a guest.
