A Special Edition lightning round with returning guest Ernesto Ortiz of Structural SEO. AI is now the recommendation layer between interest and purchase, and the product pages that get picked spell out who a product is for and who it’s not for.
Special Edition: Ernesto Ortiz on Product Pages AI Will Recommend Read More »
Bridget Willard found her tweets in Google’s News tab. Hear why she treats an X handle as a URL, feeds LLMs in public and calls attribution kind of a lie.
SEO Is Words – Bridget Willard on Why X Still Feeds Google and AI Read More »
Keith Perhac of SegMetrics on first touch vs last touch attribution, chat as the new SaaS interface, and the ad setting three agencies missed for eight years.
Data Speaks founder Zeke Camusio on why ad pixels miss 42% of conversions, double count 53% and over-credit retargeting, plus the three pillars of unified marketing measurement.
Cal Poly professor and Happy Healthy Hustle host Dr. Christiane Schroeter on storytelling as marketing’s through line, why AI makes a poor critic, picking one channel, and mining your own transcripts for your about page.
Dr. Christiane Schroeter on Finding Your Voice When AI Says Yes to Everything Read More »
The Blind Blogger Maxwell Ivey on why headings are the first accessibility fix, keyboard-first checkout, alt text that says why the image is there, and the disability tax.
Maxwell Ivey on Accessibility: Headings, Keyboard Navigation and the Disability Tax Read More »
Fractional CMO Angelo Ponzi of Craft Marketing and Branding on the luxury watch CEO who called Google his number one customer, the med tech company nobody would buy, and why you dig into your own house first.
Syntheum AI CEO Vinod Kumar on why one letter changes search intent, how agents take over on-site search work, and why nobody controls how ChatGPT presents a brand yet.
Vinod Kumar on Khaki vs Khakis, Agentic AI and the Probabilistic Marketplace Read More »
Personal injury attorney Lem Garcia went all in on client reviews in 2014, before other firms caught on. His take on content that stands out, a scholarship that earns college links, and AI.
Lem Garcia: How a Personal Injury Firm Got Ahead on Reviews, Content and Local Links Read More »
Next Level University CEO Alan Lazaros on the 3D plan (delete, delegate, double down), cutting 24 departments to 8, and the four-column time log his 18-person team runs on.
Alan Lazaros on Delete, Delegate, Double Down and Why Success Doesn’t Make Life Easier Read More »
“If all you do is follow the crowd – you will only ever be as good as the crowd at very most. Being “as good as” is just not good enough.”…Mark A Preston
