Fractional CMO Angelo Ponzi of Craft Marketing and Branding on the luxury watch CEO who called Google his number one customer, the med tech company nobody would buy, and why you dig into your own house first.
Syntheum AI CEO Vinod Kumar on why one letter changes search intent, how agents take over on-site search work, and why nobody controls how ChatGPT presents a brand yet.
Vinod Kumar on Khaki vs Khakis, Agentic AI and the Probabilistic Marketplace Read More »
Personal injury attorney Lem Garcia went all in on client reviews in 2014, before other firms caught on. His take on content that stands out, a scholarship that earns college links, and AI.
Lem Garcia: How a Personal Injury Firm Got Ahead on Reviews, Content and Local Links Read More »
Next Level University CEO Alan Lazaros on the 3D plan (delete, delegate, double down), cutting 24 departments to 8, and the four-column time log his 18-person team runs on.
Alan Lazaros on Delete, Delegate, Double Down and Why Success Doesn’t Make Life Easier Read More »
Dmytro Perepelytsia turned a referral deal that never sent a customer into a backlink from a trusted Austin site. Here’s his local link playbook for home services.
Dmytro Perepelytsia: Swap Backlinks With Your Local Referral Partners Read More »
Josh Thompson of Brightbeam SEO put one word in a client’s H1 and moved them to number one in a chat search within a week. Here’s his local SEO plan for the AI agent era.
Josh Thompson: AI Agents Will Pick the Plumber, So Win the Search Underneath Read More »
Andre Savoie ran an agency for 20 years. His advice: stop expecting a magic show, take inventory, and own the process you pay for.
Andre Savoie: How to Be a Better Marketing Client, and Why AI Only Knows the Known Read More »
You Are Your Marketing founder Melanie Whittaker on earning trust online, filming the work in boring industries, picking two or three channels and dropping the word viral.
Melanie Whittaker on Trust, Showing the Work and Letting Go of Viral Read More »
Lum Kamishi says GEO is what the web is saying about you. Hear why niche-relevant links matter more than five years ago and why he cut 60% of a client’s blog.
Lum Kamishi: GEO Is SEO Plus Digital PR, and Links Matter More Now Read More »
Technical SEO Eva Mermingi on the order she audits in: duplication, links and indexation first, Core Web Vitals last, and why a healthy site always has some 404s.
Eva Mermingi: Core Web Vitals Won’t Save You – Technical SEO Audit Priorities Read More »
“If all you do is follow the crowd – you will only ever be as good as the crowd at very most. Being “as good as” is just not good enough.”…Mark A Preston
