Gareth Hoyle On Creatives Who Skip The Business

Gareth Hoyle On Creatives Who Skip The Business

Gareth Hoyle joined Mark A Preston on Unscripted SEO and named a pattern that most agency owners recognise immediately and rarely say out loud. Creative Thinkers, Not Business-Minded “It’s challenging because many SEOs, especially those involved in PR and...
Chris Garrett On The Over-Caffeinated Human Brain

Chris Garrett On The Over-Caffeinated Human Brain

Chris Garrett has been publishing online long enough to have watched several waves of automation arrive with the same promise. His objection to the current one is not that the output is bad. It is narrower and more interesting than that. The Connection AI Cannot Make...
Nick Eubanks: Distribution Is The Last Moat

Nick Eubanks: Distribution Is The Last Moat

Nick Eubanks has a line he has been repeating, and it is the kind that reorganises a strategy deck once you accept it. Cinemagraph — the quote card, animated. The type stays locked; only the light behind it moves. Distribution Is The Only Remaining Moat...
Drew Dorenfest On Getting Verified By Crawlers

Drew Dorenfest On Getting Verified By Crawlers

Drew Dorenfest of Client Magnet CRM has been doing this for about a year, which he mentioned with some self-deprecation early on. It has not stopped him giving one of the cleanest mechanical explanations of AI citation behaviour anyone has offered on the show. Cite...