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Gert Mellak: Your Search Console Impressions Are Bots

Gert Mellak: Your Search Console Impressions Are Bots

by Jeremy Rivera | Aug 17, 2026 | Interviews

I came into this interview with a number I could not explain. One query. Ten searches a month in the keyword tools. Eleven hundred impressions for that same query in Google Search Console, on my own site, over the same month. I had published that gap across seven...

Why Your Google Business Profile Now Matters More Than Your Website

by Jeremy Rivera | Aug 14, 2026 | Interviews

Unscripted SEO · Host: Jeremy Rivera · Guest: Isaac Justesen, founder and CEO of PatientPartners · Recorded August 13, 2026 Isaac Justesen runs an agency that only takes healthcare clients. Physical therapy, chiropractic, massage, counseling. Five...

The $10 SEO Tool: Ben Senescu on How Open Source Broke the $99 Ceiling

by Jeremy Rivera | Aug 14, 2026 | Interviews

Unscripted SEO · Host: Jeremy Rivera · Guest: Ben Senescu, founder of OpenSEO · Recorded August 13, 2026 I have been in SEO SaaS since Raven Tools brought me out of Homes.com to Tennessee. I have watched a lot of good tools die in the crib against...

Ann Smarty on LLM Consensus, Reddit, and Losing Control of Your Own Brand Name

by Jeremy Rivera | Aug 12, 2026 | Interviews

Unscripted SEO · Host: Jeremy Rivera · Guest: Ann Smarty, co-founder of Smarty Marketing · Recorded August 12, 2026 Ann Smarty has been doing SEO for more than twenty years, and somewhere in the last eighteen months the question people bring her changed completely....
Episode Recap: Malte Landwehr of Peec AI on Consensus, Query Fan-Outs and AI Content Guardrails

Episode Recap: Malte Landwehr of Peec AI on Consensus, Query Fan-Outs and AI Content Guardrails

by Jeremy Rivera | Aug 10, 2026 | Interviews

Unscripted SEO Podcast, hosted by Jeremy Rivera. Listen to the full episode and read the complete transcript.This episode is one of the more technical conversations we have had on the show, and one of the more directly useful. I sat down with Malte Landwehr, who runs...
Greg Digneo On Building An Audience You Actually Own

Greg Digneo On Building An Audience You Actually Own

by Jeremy Rivera | Aug 10, 2026 | Interviews

Greg Digneo ran a marketing agency from 2008 to 2015, burned out, went in-house, and started Content Guppy in 2021. That arc shows up in how unsentimental he is about traffic as a goal. Most Of Your Traffic Is Not Worth Anything “Because only two or 3,000 of...
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Recent Interviews

  • Dave Valentine: It Has Never Been Easier to Start a Business, or Harder to Scale One
  • Cahill Camden: podcasts as the trust channel AI can’t flood
  • Cyrus Shepard: the disavow test that did nothing, brand signals and de-optimizing after HCU
  • Martin McGarry: an ex-black hat on the spam flooding Google, WordPress exploits and perspective in AI search
  • Nick LeRoy on the SEO Job Market: If You Can Bullet-Point It, You’re Replaceable

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“If all you do is follow the crowd – you will only ever be as good as the crowd at very most. Being ‘as good as’ is just not good enough.”

…Mark A Preston