Dave Valentine of Finch has sold nine of eleven companies. On the Unscripted SEO Interview he explains why SEO is a 401k, why goodwill beats a referral fee, why you should give A players the 20% raise before they ask, and the one-hour-a-week podcast play that earns backlinks and leads.
Dave Valentine: It Has Never Been Easier to Start a Business, or Harder to Scale One Read More »
Cahill Camden sells AI and says the one channel it can’t flood is a human talking to a human. Why the transcript is the content, what a med spa should record instead of a show, and the fastest way to grow a podcast. Listen now.
Cahill Camden: podcasts as the trust channel AI can’t flood Read More »
Cyrus Shepard disavowed 3,219 domains and nothing moved. Then the 20% branded-anchor number from his winners-and-losers data, and why his best HCU recoveries came from removing internal links. Listen now.
A reclusive UK SEO who went clean ten years ago explains Telegram link sellers, the HCU profile theory, and why your opinion is currency in AI search. Listen now.
Nick LeRoy describes the SEO hiring market in one word: ugly. On what AI actually removed, the 25% efficiency question, and why he refuses the who-do-I-cut meeting.
Nick LeRoy on the SEO Job Market: If You Can Bullet-Point It, You’re Replaceable Read More »
Three guests on the same show landed on the same uncomfortable conclusion: the industry quietly defunding link building is the best argument for doing it.
Links are getting rarer, which is exactly why they are about to matter more Read More »
Gisele Navarro measured what AI referrals do on her site. Two minutes. Reddit and YouTube stay six to eight. Listen to the full Unscripted SEO episode.
HouseFresh after Google: the two-minute AI visitor Read More »
Three SaaS founders at three different stages on what actually changed about building SEO software: the build constraint is gone, taste is the new bottleneck, and how to get recommended by an LLM before you are anywhere near the training data.
SEO SaaS Panel: Patrick Stox, Ben Wills and Ben Senescu on Building Tools in the AI Era Read More »
Laura Hoot has been doing SEO since 2007. Her hot take: the industry does not actually think SEO is dying, and she sees hiring rather than mass firings. Best practices have not changed, but the order of operations has.
Google’s AI Max moves paid search from keywords to intent and starts choosing the landing page off your own site. Lisa Raehsler on what that does to advertisers, and why PPC now needs the SEO team.
Another Tuesday of Google Taking Control: Lisa Raehsler on AI Max Read More »
“If all you do is follow the crowd – you will only ever be as good as the crowd at very most. Being “as good as” is just not good enough.”…Mark A Preston
