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Another Tuesday of Google Taking Control: Lisa Raehsler on AI Max

Another Tuesday of Google Taking Control: Lisa Raehsler on AI Max

by Jeremy Rivera | Sep 1, 2026 | Interviews

By Jeremy Rivera | Unscripted SEO Podcast Lisa Raehsler is the first guest I have had back on Unscripted SEO for a second round, and it is because she keeps showing up with the thing that is about to happen rather than the thing that already did. Her first episode...
One Word Changed the Answer: Ben Wills on Unscripted SEO

One Word Changed the Answer: Ben Wills on Unscripted SEO

by Jeremy Rivera | Aug 19, 2026 | Interviews

Ben Wills started in SEO in 2001 at KeywordRanking. Then ontolo with Garrett French. Then he left and did engineering for about 13 years – large scale crawlers and scrapers written in pure C by hand, all the way through to the embedded firmware for an ESP32...

SEO Is the Batter to Your AI: Stephanie Long on Vetting Humans and Verifying Machines

by Jeremy Rivera | Aug 18, 2026 | Interviews, Link Building

Unscripted SEO · Host: Jeremy Rivera · Guest: Stephanie Long, founder and CEO of Mrs. SEO and founder of Junction Jack · Recorded July 3, 2026 Stephanie Long has been doing SEO for almost two decades, and she has landed on the least fashionable position available...
Gert Mellak: Your Search Console Impressions Are Bots

Gert Mellak: Your Search Console Impressions Are Bots

by Jeremy Rivera | Aug 17, 2026 | Interviews

I came into this interview with a number I could not explain. One query. Ten searches a month in the keyword tools. Eleven hundred impressions for that same query in Google Search Console, on my own site, over the same month. I had published that gap across seven...

Why Your Google Business Profile Now Matters More Than Your Website

by Jeremy Rivera | Aug 14, 2026 | Interviews

Unscripted SEO · Host: Jeremy Rivera · Guest: Isaac Justesen, founder and CEO of PatientPartners · Recorded August 13, 2026 Isaac Justesen runs an agency that only takes healthcare clients. Physical therapy, chiropractic, massage, counseling. Five...

The $10 SEO Tool: Ben Senescu on How Open Source Broke the $99 Ceiling

by Jeremy Rivera | Aug 14, 2026 | Interviews

Unscripted SEO · Host: Jeremy Rivera · Guest: Ben Senescu, founder of OpenSEO · Recorded August 13, 2026 I have been in SEO SaaS since Raven Tools brought me out of Homes.com to Tennessee. I have watched a lot of good tools die in the crib against...
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Recent Interviews

  • Erika Braeger on Machine Readability, Page Speed & Schema for LLMs
  • Mike Martin on the GBP Loop: Google Business Profiles Have No End Date
  • Josh Shankowsky: AI Tools Are Consensus Engines
  • Laura Iancu: AI Search Quick Wins Are a Wave About to Crash
  • Chris Panteli: Digital PR, Brand Signals and the Zero-Risk Link

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“If all you do is follow the crowd – you will only ever be as good as the crowd at very most. Being ‘as good as’ is just not good enough.”

…Mark A Preston