Jon Gillham built an AI detector and still can’t tell you why it flags a page. In this interview, recorded in September 2024, he covers false positives, RAG fact checking and his case that AI-filled SERPs threaten Google.
“Our Answer Is We Don’t Know” – Jon Gillham on AI Content Detection Read More »
Dmytro Perepelytsia turned a referral deal that never sent a customer into a backlink from a trusted Austin site. Here’s his local link playbook for home services.
Dmytro Perepelytsia: Swap Backlinks With Your Local Referral Partners Read More »
Lum Kamishi says GEO is what the web is saying about you. Hear why niche-relevant links matter more than five years ago and why he cut 60% of a client’s blog.
Lum Kamishi: GEO Is SEO Plus Digital PR, and Links Matter More Now Read More »
Technical SEO Eva Mermingi on the order she audits in: duplication, links and indexation first, Core Web Vitals last, and why a healthy site always has some 404s.
Eva Mermingi: Core Web Vitals Won’t Save You – Technical SEO Audit Priorities Read More »
Three guests on the same show landed on the same uncomfortable conclusion: the industry quietly defunding link building is the best argument for doing it.
Links are getting rarer, which is exactly why they are about to matter more Read More »
Stephanie Long of Mrs. SEO and Junction Jack on why the gig platforms’ “vetted” section means vetted by AI, how to verify what the tools hand you, and the link building you can actually explain to a nervous client.
SEO Is the Batter to Your AI: Stephanie Long on Vetting Humans and Verifying Machines Read More »
Apurva Bose of Overtake Digital: local link building is not an online activity at all – it is nurturing real business relationships in your community.
Apurva Bose On Local Links As Real Relationships Read More »
uSERP’s Jeremy Moser on why every AI-visibility conversation he has ends up back at fundamentally good SEO with more brand building bolted on.
Jeremy Moser: It Was Always Just Good SEO Read More »
Bradley Benner of Semantic Mastery on why relevance beats DA or DR, what the H1 is really for, and how press releases regained value in AI search.
Bradley Benner On Relevance Over DR Read More »
Alyssa Evans of Grow Your Strategy on the content ladder that replaces the funnel, why auto-blogging is a liability she spends her days repairing, what LLMs actually reward, and how link building is quietly turning into networking.
“If all you do is follow the crowd – you will only ever be as good as the crowd at very most. Being “as good as” is just not good enough.”…Mark A Preston
