Sonia Urquilla of SEO by Sonia on “brand optimization” — getting found and mentioned everywhere your clients search, the local goldmine online providers ignore, and how to vet an SEO consultant.
Optimize Your Brand, Not Just Your Website — Sonia Urquilla (SEO by Sonia) Read More »
Snappa and GoodMetrics founder Christopher Gimmer on how one blog post built a $10K/mo SaaS, why AI Overviews erode the #1 click, cookieless analytics, “agent traffic,” and why useful tools now earn the links.
Christopher Gimmer on Bootstrapped SaaS, AI Overviews & the New Rules of Link Building Read More »
Paid-media operator Matthew Slaymaker on why most brands aren’t ready for ads, why creative is the new targeting, and how to market boring products with honest, shown-not-stated values.
Matthew Slaymaker on Ads, Creative Strategy & Honest Marketing Read More »
Adrian Nikolov of Haide Digital on making AI do SEO’s job better, self-healing topical authority systems, why authority is the new PageRank, and SEO as the orchestrator of the AI era.
Adrian Nikolov on Organic Growth Engineering: Making AI Do SEO’s Job Better Read More »
Two-decade SEO Rob Bonham on stewardship over volume, measuring in a post-attribution world, link building as footprint, and getting paid as an independent.
Rob Bonham on SEO in the Agentic Age Read More »
Home›Podcast Topics›AI & The Future of Search›Patrick Stox on Building in the GEO Era 🎧 Listen to this episode On this episode of the Unscripted SEO Podcast, host Jeremy Rivera sits down with Patrick Stox — who spent about six and a half years in the product seat at Ahrefs (Page Inspect, Site Audit, site
Patrick Stox on Building in the GEO Era Read More »
Bradley Benner of Semantic Mastery and Semantic Links explains why relevance — not DA, DR, or Trust Flow — decides whether a link is worth building, how the SEO’s real job is creating entity associations, and why press releases and unstructured citations are the fastest lever for AI search visibility. Plus a free relevance link-building ebook and full episode transcript.
Bradley Benner on Relevance, Entity Associations & the Future of Link Building Read More »
Informatica’s Daniel Horowitz on why enterprise SEO stopped needing tactical links, the HCU that erased a six-figure family business overnight, and losing traffic while conversion rate climbed.
iExcel’s Chris Rodriguez on why keyword difficulty beats volume, why he starts link building with the 20% he controls, and why the first organic slot is now the seventh.
“If all you do is follow the crowd – you will only ever be as good as the crowd at very most. Being “as good as” is just not good enough.”…Mark A Preston
