13 Years at REVOLVE: What Paul Baterina Learned About Long-Tail Pages, Link Building & LLM Visibility
Paul Baterina has been the solo SEO at REVOLVE for 13 years — managing SEO across 260,000 products with no blog, no link building team, and a live A/B test currently showing a 25% organic lift on long-tail category pages. Here’s what he shared on Unscripted SEO.