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One Word Changed the Answer: Ben Wills on Unscripted SEO

One Word Changed the Answer: Ben Wills on Unscripted SEO

by Jeremy Rivera | Aug 19, 2026 | Interviews

Ben Wills started in SEO in 2001 at KeywordRanking. Then ontolo with Garrett French. Then he left and did engineering for about 13 years – large scale crawlers and scrapers written in pure C by hand, all the way through to the embedded firmware for an ESP32...

SEO Is the Batter to Your AI: Stephanie Long on Vetting Humans and Verifying Machines

by Jeremy Rivera | Aug 18, 2026 | Interviews, Link Building

Unscripted SEO · Host: Jeremy Rivera · Guest: Stephanie Long, founder and CEO of Mrs. SEO and founder of Junction Jack · Recorded July 3, 2026 Stephanie Long has been doing SEO for almost two decades, and she has landed on the least fashionable position available...
Gert Mellak: Your Search Console Impressions Are Bots

Gert Mellak: Your Search Console Impressions Are Bots

by Jeremy Rivera | Aug 17, 2026 | Interviews

I came into this interview with a number I could not explain. One query. Ten searches a month in the keyword tools. Eleven hundred impressions for that same query in Google Search Console, on my own site, over the same month. I had published that gap across seven...

Why Your Google Business Profile Now Matters More Than Your Website

by Jeremy Rivera | Aug 14, 2026 | Interviews

Unscripted SEO · Host: Jeremy Rivera · Guest: Isaac Justesen, founder and CEO of PatientPartners · Recorded August 13, 2026 Isaac Justesen runs an agency that only takes healthcare clients. Physical therapy, chiropractic, massage, counseling. Five...

The $10 SEO Tool: Ben Senescu on How Open Source Broke the $99 Ceiling

by Jeremy Rivera | Aug 14, 2026 | Interviews

Unscripted SEO · Host: Jeremy Rivera · Guest: Ben Senescu, founder of OpenSEO · Recorded August 13, 2026 I have been in SEO SaaS since Raven Tools brought me out of Homes.com to Tennessee. I have watched a lot of good tools die in the crib against...
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Recent Interviews

  • One Word Changed the Answer: Ben Wills on Unscripted SEO
  • SEO Is the Batter to Your AI: Stephanie Long on Vetting Humans and Verifying Machines
  • Gert Mellak: Your Search Console Impressions Are Bots
  • Why Your Google Business Profile Now Matters More Than Your Website
  • The $10 SEO Tool: Ben Senescu on How Open Source Broke the $99 Ceiling

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“If all you do is follow the crowd – you will only ever be as good as the crowd at very most. Being ‘as good as’ is just not good enough.”

…Mark A Preston