Ann Smarty has spent twenty years in SEO and her leads have stopped asking about Google rankings entirely. She explains LLM consensus, why Reddit runs on a six-month clock, and why SEO is still the most predictable path into AI answers.
Ann Smarty on LLM Consensus, Reddit, and Losing Control of Your Own Brand Name Read More »
Malte Landwehr of Peec AI joins Jeremy Rivera to cover PageRank’s survival, why bots are not reasonable surfers, consensus in LLM answers, query fan-outs, and detecting AI slop.
Greg Digneo of Content Guppy on tying SEO back to revenue fast, why most traffic is worthless, and spending the traffic you get on an audience you keep.
Greg Digneo On Building An Audience You Actually Own Read More »
A practitioner framework for deciding what share of a site is dragging the rest down, and whether each audited URL should be pruned, redirected or rewritten.
The Content Quality Ratio: When Pruning Beats Rewriting Read More »
Gareth Hoyle on the uncomfortable pattern in PR and content SEO: brilliant creative thinkers who never learned to think like business owners.
Gareth Hoyle On Creatives Who Skip The Business Read More »
Erica D’Arcangelo of Love Content Development on why she would feel compromised publishing AI work under her name, and reader-first content.
Erica D’Arcangelo Will Not Publish AI As Her Own Read More »
Chris Garrett on the connection an AI will not make: a human who read Scientific Advertising thirty years ago and a Seth Godin book this year.
Chris Garrett On The Over-Caffeinated Human Brain Read More »
Nick Eubanks of Digistore24 on why distribution is the only remaining moat when execution becomes infinite – and how briefs beat AI drafts.
Nick Eubanks: Distribution Is The Last Moat Read More »
Drew Dorenfest explains the mechanism behind AI citations: name your sources, let the crawler verify them, and the model decides you are legitimate.
Drew Dorenfest On Getting Verified By Crawlers Read More »
Chris Green of Torque Partnership on whether Google’s old patents still describe anything live, Reasonable Surfer when most traffic is bots, markdown companion files, access logs as the measurement layer, and the client test that reverses the cannibalization rule.
Do Google’s Patents Still Hold Up in an Agentic Web? Read More »
“If all you do is follow the crowd – you will only ever be as good as the crowd at very most. Being “as good as” is just not good enough.”…Mark A Preston
