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The Two Types of SEO Left: Zak Ali (Finder) on Surfaces, Retention & Terminal-Native Workflows

by Jeremy Rivera | Jul 15, 2026 | Interviews

Home›Podcast Topics›AI & The Future of Search›The Two Types of SEO Left: Zak Ali (Finder) on Surfaces, Retention & Terminal-Native WorkflowsVery few people have run SEO as a line item and signed off on the budget that funds it. Zak Ali has...
You Don’t Rank Pages Anymore, You Rank Entities: Federico Fancinelli on GeoSonar’s GEO Research

You Don’t Rank Pages Anymore, You Rank Entities: Federico Fancinelli on GeoSonar’s GEO Research

by Jeremy Rivera | Jul 9, 2026 | Interviews

Home›Podcast Topics›AI & The Future of Search›You Don’t Rank Pages Anymore, You Rank Entities: Federico Fancinelli on GeoSonar’s GEO Research 🎧 Listen to the episode: Every so often an interview resets a mental model. This was one of...
Trust, Not Clicks: Joshua Altman on the Fractional CCO Role

Trust, Not Clicks: Joshua Altman on the Fractional CCO Role

by Jeremy Rivera | Jul 8, 2026 | Interviews

Home›Podcast Topics›Brand, Entity & Visibility›Trust, Not Clicks: Joshua Altman on the Fractional CCO Role 🎧 Listen to the episode: Every purchase is a trust purchase. That single idea is the throughline of this Unscripted conversation...

Christopher Gimmer on Bootstrapped SaaS, AI Overviews & the New Rules of Link Building

by Jeremy Rivera | Jul 8, 2026 | Interviews, Link Building

Home›Podcast Topics›AI & The Future of Search›Christopher Gimmer on Bootstrapped SaaS, AI Overviews & the New Rules of Link Building🎧 Listen to this episode📺 Watch the interview Christopher Gimmer is the bootstrapped...
Erika Braeger on Confident Teams & What AI Actually Cites

Erika Braeger on Confident Teams & What AI Actually Cites

by Jeremy Rivera | Jul 6, 2026 | Interviews

Home›Podcast Topics›AI & The Future of Search›Erika Braeger on Confident Teams & What AI Actually Cites🎧 Listen to this episode▶ Watch on YouTube  ·  🎧 Listen on Castos On this episode of the...
Matthew Slaymaker on Ads, Creative Strategy & Honest Marketing

Matthew Slaymaker on Ads, Creative Strategy & Honest Marketing

by Jeremy Rivera | Jul 3, 2026 | Interviews, Link Building

Home›Podcast Topics›Digital Marketing & Paid Search›Matthew Slaymaker on Ads, Creative Strategy & Honest Marketing🎧 Listen to this episodeMatthew Slaymaker runs Slaymaker Marketing, a paid-media agency managing Google, Meta, Reddit...
Adrian Nikolov on Organic Growth Engineering: Making AI Do SEO’s Job Better

Adrian Nikolov on Organic Growth Engineering: Making AI Do SEO’s Job Better

by Jeremy Rivera | Jul 2, 2026 | Interviews, Link Building

Home›Podcast Topics›AI & The Future of Search›Adrian Nikolov on Organic Growth Engineering: Making AI Do SEO’s Job Better🎧 Listen to this episodeAdrian Nikolov, founder of the Bulgarian agency Haide Digital (“Haide” means...
Rob Bonham on SEO in the Agentic Age

Rob Bonham on SEO in the Agentic Age

by Jeremy Rivera | Jun 29, 2026 | Interviews, Link Building

Home›Podcast Topics›AI & The Future of Search›Rob Bonham on SEO in the Agentic Age🎧 Listen to this episodeThis week on the Unscripted SEO Podcast I sat down with Rob Bonham — twenty years in SEO, now advising startups and running...

Holly Homer on Affiliate Marketing, AI Slop, and Being Replaced by Your Own Words

by Jeremy Rivera | Jun 29, 2026 | Interviews

Home›Podcast Topics›AI & The Future of Search›Holly Homer on Affiliate Marketing, AI Slop, and Being Replaced by Your Own WordsIn this episode of the Unscripted SEO Podcast, Jeremy Rivera sits down with Holly Homer — who leads organic...
Patrick Stox on Building in the GEO Era

Patrick Stox on Building in the GEO Era

by Jeremy Rivera | Jun 26, 2026 | Interviews, Link Building

Home›Podcast Topics›AI & The Future of Search›Patrick Stox on Building in the GEO Era🎧 Listen to this episodeOn this episode of the Unscripted SEO Podcast, host Jeremy Rivera sits down with Patrick Stox — who spent about six and a half...
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“If all you do is follow the crowd – you will only ever be as good as the crowd at very most. Being ‘as good as’ is just not good enough.”

…Mark A Preston