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The Content Ladder: How to Get Found at Every Rung of the Buyer’s Question — Alyssa Evans (Grow Your Strategy)

by Jeremy Rivera | Jul 27, 2026 | Interviews, Link Building

Alyssa Evans thinks the marketing funnel is the wrong shape. On this episode of The Unscripted SEO Interview, the founder of Grow Your Strategy joins Jeremy Rivera with a replacement she calls the content ladder: show up at the most basic question someone in your...
Property-Management SEO Done Right — Alex Zweydoff on the Unscripted SEO Podcast

Property-Management SEO Done Right — Alex Zweydoff on the Unscripted SEO Podcast

by Jeremy Rivera | Jul 24, 2026 | Interviews

This week on the Unscripted SEO podcast I got to double-dip on a niche I’d just explored — the day before, I interviewed Cameron Tope about property-management marketing, and then Alex Zweydoff of ClearLead Digital jumped in, impromptu, to go even deeper. Alex...
Search Everywhere Optimization: Driving Business Results, Not Just Rankings

Search Everywhere Optimization: Driving Business Results, Not Just Rankings

by Jeremy Rivera | Jul 21, 2026 | Interviews

Zozimus EVP of Digital Marketing & AI David Wilson — an SEO since the AltaVista days — joins Jeremy Rivera on the Unscripted SEO Podcast to make the case that SEO is now “search everywhere optimization”: driving business results across...
How One Freelancer Ranks in 50 German Towns With Programmatic SEO

How One Freelancer Ranks in 50 German Towns With Programmatic SEO

by Jeremy Rivera | Jul 21, 2026 | Interviews

Wedding photographer and freelance SEO Jonathan Schüßler joins Jeremy Rivera on the Unscripted SEO Podcast to break down programmatic local SEO across ~80 German towns, low-volume “money” keywords, and the...

Optimize Your Brand, Not Just Your Website — Sonia Urquilla (SEO by Sonia)

by Jeremy Rivera | Jul 20, 2026 | Interviews, Link Building

Sonia Urquilla found SEO almost by accident — and turned it into a mission. On this episode of The Unscripted SEO Interview, the founder of SEO by Sonia joins Jeremy Rivera to explain why, in an AI-shaped search world, ranking a website is no longer enough. Her...
Benjamin Behrooz on Empathy, Blue-Collar Marketing & the AI Silver Lining

Benjamin Behrooz on Empathy, Blue-Collar Marketing & the AI Silver Lining

by Jeremy Rivera | Jul 19, 2026 | Interviews

When Benjamin Behrooz — founder of the five-market Branding agency network (Branding Los Angeles, NYC, Texas, Miami and Aloha) and the new real-estate startup noagentlist.com — sat down on the Unscripted SEO Podcast, his thesis was blunt: empathy is the one business...

The Two Types of SEO Left: Zak Ali (Finder) on Surfaces, Retention & Terminal-Native Workflows

by Jeremy Rivera | Jul 15, 2026 | Interviews

Very few people have run SEO as a line item and signed off on the budget that funds it. Zak Ali has done both. He started in search in 2015, co-founded the news blog Rant, and is now General Manager of Finder US — the editorially-independent financial comparison...
You Don’t Rank Pages Anymore, You Rank Entities: Federico Fancinelli on GeoSonar’s GEO Research

You Don’t Rank Pages Anymore, You Rank Entities: Federico Fancinelli on GeoSonar’s GEO Research

by Jeremy Rivera | Jul 9, 2026 | Interviews

🎧 Listen to the episode: Every so often an interview resets a mental model. This was one of them. Federico Fancinelli, founder of the AI-search visibility platform GeoSonar, has spent two years running a GEO research lab — and what he found upends the...
Trust, Not Clicks: Joshua Altman on the Fractional CCO Role

Trust, Not Clicks: Joshua Altman on the Fractional CCO Role

by Jeremy Rivera | Jul 8, 2026 | Interviews

🎧 Listen to the episode: Every purchase is a trust purchase. That single idea is the throughline of this Unscripted conversation with Joshua Altman, Managing Director of Beltway Media and a fractional Chief Communications Officer — and it reframes almost...

Christopher Gimmer on Bootstrapped SaaS, AI Overviews & the New Rules of Link Building

by Jeremy Rivera | Jul 8, 2026 | Interviews, Link Building

Christopher Gimmer is the bootstrapped founder behind Snappa — the graphic-design tool for non-designers — and more recently GoodMetrics, a cookieless alternative to Google Analytics. He sat down with Jeremy Rivera on the Unscripted SEO Podcast to talk about what...
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Recent Interviews

  • The Content Ladder: How to Get Found at Every Rung of the Buyer’s Question — Alyssa Evans (Grow Your Strategy)
  • Property-Management SEO Done Right — Alex Zweydoff on the Unscripted SEO Podcast
  • Search Everywhere Optimization: Driving Business Results, Not Just Rankings
  • How One Freelancer Ranks in 50 German Towns With Programmatic SEO
  • Optimize Your Brand, Not Just Your Website — Sonia Urquilla (SEO by Sonia)

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“If all you do is follow the crowd – you will only ever be as good as the crowd at very most. Being ‘as good as’ is just not good enough.”

…Mark A Preston