🎙️ Unscripted SEO Podcast
Grey Hat SEO, Parasite Pages & What Google Won’t Tell You with Charles Floate
The affiliate SEO and link builder on the tactics the industry whispers about, the tests that revealed how Google actually works, and where the real lines are.
Charles Floate is an affiliate SEO, link builder, and one of the more candid voices in the industry when it comes to discussing the full spectrum of search optimization tactics — from technical fundamentals all the way to the grey areas most practitioners won’t discuss publicly.
“Kasra Dash on Link Building, Authority & the Metrics That Actually Matter” — the link building specialist on what separates links that move rankings from links that look good on a report.
— Kasra Dash | Listen: Kasra Dash on Link Building →
Key Takeaways
- Parasite SEO is a symptom of Google’s own algorithm, not a flaw in SEO. When root domain authority outweighs page-level relevance to such a degree that any content on a high-DA site will rank, practitioners will exploit that. The fix is Google’s problem, not the SEO’s.
- Most white hat link building advice assumes you have 12 months and a budget. For affiliates operating on thin margins with fast-moving opportunities, the ROI calculus is completely different. Grey hat tactics exist because they work, and understanding them makes you a better SEO regardless of which side of the line you operate on.
- Site authority is the single most leverageable SEO variable. If you come into any niche that has only smaller-authority websites ranking at the top, a site with a strong link profile can take over for those keywords. Authority creates a floor that content alone can’t build quickly.
- Google’s guidelines and Google’s algorithm are different things. The guidelines describe what Google wants to reward. The algorithm describes what Google actually rewards. Understanding the gap between them is the real skill.
Connect with Charles Floate
- Website: charlesfloate.co.uk
- Twitter/X: @Charles_SEO
The Unscripted SEO Podcast features candid, unscripted conversations with SEOs and digital marketers. Hosted by Jeremy Rivera.
