Home›Podcast Topics›AI & The Future of Search›Patrick Stox on Building in the GEO Era 🎧 Listen to this episode On this episode of the Unscripted SEO Podcast, host Jeremy Rivera sits down with Patrick Stox — who spent about six and a half years in the product seat at Ahrefs (Page Inspect, Site Audit, site
Patrick Stox on Building in the GEO Era Read More »
Bradley Benner of Semantic Mastery and Semantic Links explains why relevance — not DA, DR, or Trust Flow — decides whether a link is worth building, how the SEO’s real job is creating entity associations, and why press releases and unstructured citations are the fastest lever for AI search visibility. Plus a free relevance link-building ebook and full episode transcript.
Bradley Benner on Relevance, Entity Associations & the Future of Link Building Read More »
Joel Miller of The SkyFloor on why human judgment still beats AI for sales analysis, what AI Overviews are doing to organic clicks, and how to build an audience Google can’t take away.
Joel Miller on AI, Human Marketing & Surviving the Attention Economy Read More »
A video editor who ranked a small LA tax firm above IRS.gov, HR Block, and TurboTax in two weeks — Drew Dorenfest of Client Magnet CRM shares the cited-content strategy, two-button CTA framework, and IRL flywheel that drive real conversions for small businesses.
Drew Dorenfest: SEO for Small Businesses, Cited Content & the Trailer Editor Mindset Read More »
Grant Simmons has been in SEO since the mid-90s. In this episode he breaks down entity SEO fundamentals, the EntityMap.org standard, why LLMs hallucinate about your brand, schema markup ROI, beta testing culture, and why reporting is the biggest unresolved agency problem.
Grant Simmons on Entity SEO, LLMs, and the Future of Search Visibility Read More »
Joe Zeplin — “The Corporate Guy Turned YouTuber” — on leaving a 104-plant corporate career to go full-time on YouTube, and the AI playbook behind the jump.
From Corporate to Creator: Joe Zeplin on Going Full-Time YouTuber Read More »
In this episode of the Unscripted SEO Podcast, Jeremy Rivera sits down with Justin Oberman — fourth-generation salesman, former big-agency copywriter, COVID layoff survivor who built a 7-figure agency through LinkedIn, and self-described publicist. His thesis: all advertising is showmanship, and the person who puts on the best show wins. By that frame, the best SEO strategy for AI search is the same as the best publicity strategy — do things that get talked about.
In this episode of the Unscripted SEO Podcast, Jeremy Rivera sits down with Brittany Trafis, founder of Saurian Digital — an AI-native agency she built from scratch around AI search rather than retrofitting AI onto existing SEO workflows. The conversation covers why AI search and SEO are fundamentally different channels, why monitoring data is directional not definitive, and why small businesses are genuinely ahead of large competitors in AI visibility right now.
Brittany Trafis: AI Search Is Not SEO 2.0 — Unscripted SEO Podcast Read More »
In this episode of the Unscripted SEO Podcast, Jeremy Rivera sits down with Chris Garrett — a digital marketing veteran who connected a 2,000-student college to the internet in 1994. The conversation draws on 30 years of watching what changes and what doesn’t: why pure SEO is a fiction, why Bing now feeds multiple major LLMs and can’t be ignored, what the Helpful Content Update actually did, and why human creativity still beats AI on one specific quality.
In this episode of the Unscripted SEO Podcast, Jeremy Rivera sits down with Julia Bocchese of Julia Renee Consulting — an SEO and Pinterest strategist who teaches college SEO without textbooks because anything printed a year ago is already out of date. The conversation covers why Pinterest is a search engine not a social platform, why pins from 2009 still drive traffic, and the single mistake Julia sees more than any other: writing copy for the bots instead of the humans who will actually pay you.
“If all you do is follow the crowd – you will only ever be as good as the crowd at very most. Being “as good as” is just not good enough.”…Mark A Preston
