Jeremy Rivera

In this episode of the Unscripted SEO Podcast, Jeremy Rivera sits down with Ernesto Ortiz of Structural SEO — a test-driven practitioner who runs month-to-month contracts because he has to perform or lose the client. The conversation covers algorithm updates as dial adjustments, why traffic is a proxy not a goal, and why the scariest thing in SEO right now is LinkedIn gurus selling AI systems to people who ranked their first site three weeks ago.

In this episode of the Unscripted SEO Podcast, Jeremy Rivera sits down with Stephan Bajayo, co-founder of Vibe Logic and one of the people who helped build the enterprise SEO industry. The conversation is a wide-ranging diagnosis of why SEOs have failed to define themselves, why “rank in an LLM” is the wrong question entirely, and why the interview is still the most underused research tool in the business.

In this episode of the Unscripted SEO Podcast, Jeremy Rivera sits down with Tom Malesic, founder of EZMarketing, for a practical playbook on small business SEO — from town page strategy and client voice extraction, to why H2s should be questions and how every marketing channel you add compounds the value of the ones you already have.

In this episode of the Unscripted SEO Podcast, Jeremy Rivera sits down with Robert Spinrad, Associate SEO Director at SEO Interactive, to talk about the shift from learning about AI to earning AI trust — and why the agencies that stay transparent, report on revenue, and build real-world signals will come out ahead.

Greg Digneo of Content Guppy joins Jeremy Rivera on the Unscripted SEO Podcast to talk brand visibility, the Gmail personalization signal, links vs. mentions in LLMs, and the budget flip that’s changing how SEO agencies operate.

Kate Hendrickson of The Strategy Lane joins Jeremy Rivera on the Unscripted Small Business Podcast to cover strategic planning, AI authenticity, values-first marketing, and why people are your biggest investment.

Show notes for the Unscripted Small Business Podcast episode with Nick Eubanks, Global CMO at Digistore24. Covers SEO’s five deaths, the HCU, AI content workflows, affiliate marketing in the LLM era, and the moats that still matter.

Cauveé the Inspiration Engineer joins Keith Breseé on the Unscripted SEO Podcast to break down what’s actually working in content marketing — from Substack and Beehive to the law of reciprocity, category kingship, and how to reverse-engineer a content strategy from your five-year goal.

Christina Spaulding of Manzanita Marketing discusses international SEO strategies, multilingual content, hreflang tags, and how to tap into Spanish-speaking markets in the US. Key insight: people prefer by 85% to purchase in their first language.

Paul Baterina has been the solo SEO at REVOLVE for 13 years — managing SEO across 260,000 products with no blog, no link building team, and a live A/B test currently showing a 25% organic lift on long-tail category pages. Here’s what he shared on Unscripted SEO.