Nick LeRoy describes the SEO hiring market in one word: ugly. On what AI actually removed, the 25% efficiency question, and why he refuses the who-do-I-cut meeting.
Nick LeRoy on the SEO Job Market: If You Can Bullet-Point It, You’re Replaceable Read More »
Three guests on the same show landed on the same uncomfortable conclusion: the industry quietly defunding link building is the best argument for doing it.
Links are getting rarer, which is exactly why they are about to matter more Read More »
Gisele Navarro measured what AI referrals do on her site. Two minutes. Reddit and YouTube stay six to eight. Listen to the full Unscripted SEO episode.
HouseFresh after Google: the two-minute AI visitor Read More »
Three SaaS founders at three different stages on what actually changed about building SEO software: the build constraint is gone, taste is the new bottleneck, and how to get recommended by an LLM before you are anywhere near the training data.
SEO SaaS Panel: Patrick Stox, Ben Wills and Ben Senescu on Building Tools in the AI Era Read More »
Laura Hoot has been doing SEO since 2007. Her hot take: the industry does not actually think SEO is dying, and she sees hiring rather than mass firings. Best practices have not changed, but the order of operations has.
Google’s AI Max moves paid search from keywords to intent and starts choosing the landing page off your own site. Lisa Raehsler on what that does to advertisers, and why PPC now needs the SEO team.
Another Tuesday of Google Taking Control: Lisa Raehsler on AI Max Read More »
Ben Wills ran one hotel-recommendation prompt over and over and changed a single word in it: the car he was flying to Los Angeles to pick up. Civic, BMW, Ferrari. The hotels moved with the car, across every ChatGPT model and every level of thinking. Twenty-six years between marketing and engineering, 13 of them writing crawlers in pure C, and he came back with the one thing SEO never had: a feedback loop you can actually test.
One Word Changed the Answer: Ben Wills on Unscripted SEO Read More »
Stephanie Long of Mrs. SEO and Junction Jack on why the gig platforms’ “vetted” section means vetted by AI, how to verify what the tools hand you, and the link building you can actually explain to a nervous client.
SEO Is the Batter to Your AI: Stephanie Long on Vetting Humans and Verifying Machines Read More »
Jeremy brought Gert Mellak a query showing 10 searches a month in the keyword tools and 1,100 impressions in Search Console for the same month. Gert’s answer was bots, and he had already stopped reporting impressions to clients because of it. The rest of the episode takes apart search volume, SEO ROI math, and what to track instead.
Gert Mellak: Your Search Console Impressions Are Bots Read More »
Isaac Justesen only markets healthcare clinics, and he says the mechanics of local SEO barely differ from ranking a plumber. What changes is the copy, the regulations, and the two boring things nobody finishes.
Why Your Google Business Profile Now Matters More Than Your Website Read More »
“If all you do is follow the crowd – you will only ever be as good as the crowd at very most. Being “as good as” is just not good enough.”…Mark A Preston
