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Justin Oberman: All Marketing Is Showmanship and AI Search Is a Consensus Engine — Unscripted SEO Podcast

by Jeremy Rivera | May 28, 2026 | Interviews

In this episode of the Unscripted SEO Podcast, Jeremy Rivera sits down with Justin Oberman — fourth-generation salesman, former big-agency copywriter, COVID layoff survivor who built a 7-figure agency entirely through LinkedIn posting, burned out, and came out the...

Brittany Trafis: AI Search Is Not SEO 2.0 — Unscripted SEO Podcast

by Jeremy Rivera | May 28, 2026 | Interviews

In this episode of the Unscripted SEO Podcast, Jeremy Rivera sits down with Brittany Trafis, founder of Saurian Digital — an AI-native agency she designed from the ground up around AI search visibility rather than adapting existing SEO services to a new label....

Chris Garrett: The Myth of the Pure SEO and Why Bing Matters More Than Ever — Unscripted SEO Podcast

by Jeremy Rivera | May 28, 2026 | Interviews

In this episode of the Unscripted SEO Podcast, Jeremy Rivera sits down with Chris Garrett, a digital marketing veteran who connected a 2,000-student UK college to the internet in 1994 — on a 128k line he had to learn TCP/IP from scratch to configure, while his...

Julia Bocchese: Pinterest Is a Search Engine and Small Businesses Are Sleeping on It — Unscripted SEO Podcast

by Jeremy Rivera | May 28, 2026 | Interviews

In this episode of the Unscripted SEO Podcast, Jeremy Rivera sits down with Julia Bocchese, founder of Julia Renee Consulting — a boutique SEO and Pinterest practice built around small businesses in the creative and holistic space. Julia is also an SEO professor who...

Ernesto Ortiz: Algorithm Updates Only Hurt the Incomplete — Unscripted SEO Podcast

by Jeremy Rivera | May 28, 2026 | Interviews

In this episode of the Unscripted SEO Podcast, Jeremy Rivera sits down with Ernesto Ortiz, founder of Structural SEO. Ernesto came into the industry through an engineering background and immediately started running single-variable tests on his own domains — because he...
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Recent Interviews

  • The Two Types of SEO Left: Zak Ali (Finder) on Surfaces, Retention & Terminal-Native Workflows
  • You Don’t Rank Pages Anymore, You Rank Entities: Federico Fancinelli on GeoSonar’s GEO Research
  • Trust, Not Clicks: Joshua Altman on the Fractional CCO Role
  • Christopher Gimmer on Bootstrapped SaaS, AI Overviews & the New Rules of Link Building
  • Erika Braeger on Confident Teams & What AI Actually Cites

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“If all you do is follow the crowd – you will only ever be as good as the crowd at very most. Being ‘as good as’ is just not good enough.”

…Mark A Preston