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Martin McGarry: an ex-black hat on the spam flooding Google, WordPress exploits and perspective in AI search

Martin McGarry: an ex-black hat on the spam flooding Google, WordPress exploits and perspective in AI search

by Jeremy Rivera | Sep 13, 2026 | Interviews

This one is a first. Martin McGarry told me at the top of the recording that this was “probably the first real podcast I’ve ever done,” and I believe him, because he describes himself as a reclusive SEO: conferences, the community forums, otherwise...

Nick LeRoy on the SEO Job Market: If You Can Bullet-Point It, You’re Replaceable

by Jeremy Rivera | Sep 11, 2026 | Interviews

Watch or listen to the full conversation: on YouTube or Nick LeRoy: If You Can Bullet-Point It, You Are Replaceable on The Unscripted SEO Interview Podcast. Nick LeRoy has been an SEO for sixteen years — ten agency-side, six on his own — and he runs SEOjobs.com, the...

Links are getting rarer, which is exactly why they are about to matter more

by Jeremy Rivera | Sep 10, 2026 | Link Building

The industry is quietly defunding link building. That is the argument for doing more of it. I have recorded a lot of interviews this year, and this is the one place where a former Ahrefs product manager, a data engineer who ran a hundred-industry correlation study,...
HouseFresh after Google: the two-minute AI visitor

HouseFresh after Google: the two-minute AI visitor

by Jeremy Rivera | Sep 9, 2026 | Interviews

I invited Gisele Navarro onto Unscripted SEO after watching a conversation about her ricochet around X for the better part of a week. She is the Managing Editor of HouseFresh, an independent air-quality review site that buys every product it tests, and she is usually...

SEO SaaS Panel: Patrick Stox, Ben Wills and Ben Senescu on Building Tools in the AI Era

by Jeremy Rivera | Sep 3, 2026 | Interviews

Three people building SEO software right now sat down for the first panel episode of The Unscripted SEO Interview Podcast, and none of them are at the same stage. Patrick Stox spent years at Ahrefs and IBM and is now independent, with about a hundred and four free...
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“If all you do is follow the crowd – you will only ever be as good as the crowd at very most. Being ‘as good as’ is just not good enough.”

…Mark A Preston