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Ernesto Ortiz: Algorithm Updates Only Hurt the Incomplete — Unscripted SEO Podcast

by Jeremy Rivera | May 28, 2026 | Interviews

In this episode of the Unscripted SEO Podcast, Jeremy Rivera sits down with Ernesto Ortiz, founder of Structural SEO. Ernesto came into the industry through an engineering background and immediately started running single-variable tests on his own domains — because he...

Stephan Bajayo: There Is No Rank in an LLM — Unscripted SEO Podcast

by Jeremy Rivera | May 28, 2026 | Interviews

In this episode of the Unscripted SEO Podcast, Jeremy Rivera sits down with Stephan Bajayo, CEO and co-founder of Vibe Logic — and one of the people who helped build the enterprise SEO industry, including co-founding Conductor. Stephan describes himself as “the...

Tom Malesic: The Website Is the Center of Everything — Unscripted SEO Podcast

by Jeremy Rivera | May 28, 2026 | Interviews

In this episode of the Unscripted SEO Podcast, Jeremy Rivera sits down with Tom Malesic, Founder and President of EZMarketing — a full-service digital marketing agency he founded in 1997, originally as a web development shop. Over 28 years, Tom has watched the...

Robert Spinrad: Good SEO Is Good AI Visibility — Unscripted SEO Podcast

by Jeremy Rivera | May 28, 2026 | Interviews

In this episode of the Unscripted SEO Podcast, Jeremy Rivera sits down with Robert Spinrad, Associate SEO Director at SEO Interactive — a full-service agency outside Philadelphia specializing in home services, legal, and SMB clients. Robert has been in the industry...

Greg Digneo: Visibility Is the New SEO — Unscripted SEO Podcast

by Jeremy Rivera | May 27, 2026 | Interviews

In this episode of the Unscripted SEO Podcast, Jeremy Rivera sits down with Greg Digneo, founder of Content Guppy — a B2B SaaS SEO agency — to talk about the fundamental shift away from traditional content-and-links SEO toward a visibility-first model. Greg has spent...
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Recent Interviews

  • Patrick Stox on Building in the GEO Era
  • Bradley Benner on Relevance, Entity Associations & the Future of Link Building
  • Joel Miller on AI, Human Marketing & Surviving the Attention Economy
  • Drew Dorenfest: SEO for Small Businesses, Cited Content & the Trailer Editor Mindset
  • Grant Simmons on Entity SEO, LLMs, and the Future of Search Visibility

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“If all you do is follow the crowd – you will only ever be as good as the crowd at very most. Being ‘as good as’ is just not good enough.”

…Mark A Preston