13 Years at REVOLVE: What Paul Baterina Learned About Long-Tail Pages, Link Building & LLM Visibility

Paul Baterina has been the solo SEO at REVOLVE for 13 years — managing SEO across 260,000 products with no blog, no link building team, and a live A/B test currently showing a 25% organic lift on long-tail category pages. Here’s what he shared on Unscripted SEO.

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Why Your Customer Is the Hero (and You’re Not) — with Bruce Ashford

Home›Podcast Topics›Small Business Growth›Why Your Customer Is the Hero (and You’re Not) — with Bruce Ashford 🎙️ Unscripted SEO Podcast Why Your Customer Is the Hero (And You’re Not) — with Bruce Ashford Message clarity, structural clarity, and the StoryBrand-inspired framework that helps CEOs stop making themselves the hero of their own marketing. ▶ Listen

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What AI Visibility Really Means — And Why It’s Not a Buzzword

Home›Podcast Topics›AI & The Future of Search›What AI Visibility Really Means — And Why It’s Not a Buzzword 🎙️ Unscripted SEO Podcast What AI Visibility Really Means — And Why It’s Not a Buzzword Jason Wade’s framework for AI visibility and entity engineering — why it’s the same game we’ve always been playing, finally named

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The Science and Strategy of Link Building with Alejandro Meyerhans

Home›Podcast Topics›Link Building & Digital Authority›The Science and Strategy of Link Building with Alejandro Meyerhans 🎙️ Unscripted SEO Podcast The Science and Strategy of Link Building with Alejandro Meyerhans From Spanish waiter to seven-figure link building agency — the mathematical foundations, trust signals, and strategic frameworks behind effective links. ▶ Listen to the Episode 🎧

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GROAS Autonomous Google Ads: What Full AI Management Actually Looks Like

Home›Podcast Topics›AI & The Future of Search›GROAS Autonomous Google Ads: What Full AI Management Actually Looks Like 🎙️ Unscripted SEO Podcast GROAS Autonomous Google Ads: What Full AI Management Actually Looks Like David Pourquery on building an AI that manages Google Ads campaigns end-to-end — and what that means for agencies, freelancers, and the future

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Brandon Leibowitz on Schema, AI Overviews, and Playing the Long Game in SEO

Home›Podcast Topics›AI & The Future of Search›Brandon Leibowitz on Schema, AI Overviews, and Playing the Long Game in SEO 🎙️ Unscripted SEO Podcast Brandon Leibowitz on Schema, AI Overviews, and Playing the Long Game in SEO 18 years of SEO experience distilled: why schema markup is the highest-leverage tactic for AI visibility, and why the

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