Bradley Benner On Relevance Over DR
Bradley Benner of Semantic Mastery on why relevance beats DA or DR, what the H1 is really for, and how press releases regained value in AI search.
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Dan Kurtz on Bots as a Customer Segment, Markdown, and the Agentic Flywheel
Dan Kurtz of Miss Pepper AI on why AI bots are simply another customer segment with a preferred content type, the SSL-reissue trick that forces a recrawl, building an agentic flywheel out of MCP connectors, and why deliverables in SEO mean you are not paying attention.
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The Tail Can’t Wag the Dog: Tom Malesic on Firing Toxic Clients and the Culture That Outlasts Them
Tom Malesic returns to Unscripted SEO on agency culture, firing toxic clients, running a fully remote team on EOS, one AI agent per client, and the CIPA compliance letters landing in small-business inboxes right now.
Money, Time, Energy, Identity: Colby Wegter on Why Most Freelancers Fail at Scaling
Agency coach Colby Wegter on colour-coding your calendar to find leverage, killing hourly pricing, the expectation conversation that tripled his client retention, and the four-level pyramid that turned a $5K deal into $15K.
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Run Your Context Window: Type.ai’s Stew Fortier on AI Writing, Hallucination and the Ouroboros Problem
Type co-founder Stew Fortier on why Claude and GPT get different jobs, the qualifier words that pull better writing out of a model, what happens when AI content becomes training data, and the one prompt habit that fixed his own keyword strategy work.
Cap the Team, Raise the Price: Lorraine Ball on 19 Years of Running an Agency She Could Actually Sell
Lorraine Ball capped her agency at ten people, refused to let any client exceed 30% of revenue, answered the phone on the first ring, and sold in 2021. The capacity math and positioning advice behind it.
Jon Henshaw on AI Hype, Google’s Sources of Truth, and the Long Game for Human Content
Coywolf founder and Raven Tools co-founder Jon Henshaw on why it’s still SEO, what the Paramount Plus feed taught him about how Google decides what’s true, the 404 Media Google News failure, and the case against overbuilding your software.
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Track Reddit as a Competitor: Zack Kadish on Enterprise SEO and the Shrinking SERP
Conductor’s Zack Kadish on climbing from keyword research to Senior Director, cutting enterprise red tape, cross-domain cannibalization, why forums and AI overviews are eating enterprise traffic, and the one kickoff question worth stealing.
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Fortresses of Mentions: Olesia Korobka on Brand SEO, Knowledge Graphs and a Web Without Websites
Fajela founder Olesia Korobka on why the blog-post retainer refuses to die, links as references instead of juice, entity homes in a world where AI crawlers ignore your schema, and the SEO for Paws charity behind the episode.
Mike Ginley on Digital Trust, Multi-Channel Visibility, and Fixing the Foundation First
Freelance consultant Mike Ginley on winning back small businesses burned by agencies, why SEO is the foundation but no longer the whole building, what LLMs can’t do, and the billing problem every consultant has.
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