July 2026

You Don’t Rank Pages Anymore, You Rank Entities: Federico Fancinelli on GeoSonar’s GEO Research

Interviews /

Home›Podcast Topics›AI & The Future of Search›You Don’t Rank Pages Anymore, You Rank Entities: Federico Fancinelli on GeoSonar’s GEO Research 🎧 Listen to the episode: Every so often an interview resets a mental model. This was one of them. Federico Fancinelli, founder of the AI-search visibility platform GeoSonar, has spent two years running a GEO

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Trust, Not Clicks: Joshua Altman on the Fractional CCO Role

Interviews /

Home›Podcast Topics›Brand, Entity & Visibility›Trust, Not Clicks: Joshua Altman on the Fractional CCO Role 🎧 Listen to the episode: Every purchase is a trust purchase. That single idea is the throughline of this Unscripted conversation with Joshua Altman, Managing Director of Beltway Media and a fractional Chief Communications Officer — and it reframes almost everything

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Unscripted SEO
“If all you do is follow the crowd – you will only ever be as good as the crowd at very most. Being “as good as” is just not good enough.”…Mark A Preston