Lorraine Ball capped her agency at ten people, refused to let any client exceed 30% of revenue, answered the phone on the first ring, and sold in 2021. The capacity math and positioning advice behind it.

Conductor’s Zack Kadish on climbing from keyword research to Senior Director, cutting enterprise red tape, cross-domain cannibalization, why forums and AI overviews are eating enterprise traffic, and the one kickoff question worth stealing.

Fajela founder Olesia Korobka on why the blog-post retainer refuses to die, links as references instead of juice, entity homes in a world where AI crawlers ignore your schema, and the SEO for Paws charity behind the episode.

Freelance consultant Mike Ginley on winning back small businesses burned by agencies, why SEO is the foundation but no longer the whole building, what LLMs can’t do, and the billing problem every consultant has.

George Little of BrandZap on writing B2B copy for one person, the three buckets of AI use, self-hosting open-source models for consistent output, and why you should stop putting AI gradients on every feature.

Red Palm Studios owner Daniel Molina on why he turns down whales, the SOP detail most agencies skip, seasonal PPC in the trades, his three-part local SEO mix, and why brand is swinging back to the person behind the logo.

Stephan Bajaio, Conductor co-founder and now Vibe Logic, on why SEOs keep losing the org chart argument, what search really is, and how to communicate the work to executives who don’t get it.

Mike Montague of Avenue9 on why AI should make you a superhero version of yourself instead of replacing you, the C+ problem with generic output, and how small businesses should actually adopt it.

Kristiyan Yankov of Above Apex on niching an agency down to SaaS link building, how he evaluates a link, why fundamentals outlast hype, and what actually changes when LLMs enter the picture.