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“I Don’t Think The Industry Actually Thinks SEO Is Dying” – Laura Hoot on Discoverability and the New Order of Operations

“I Don’t Think The Industry Actually Thinks SEO Is Dying” – Laura Hoot on Discoverability and the New Order of Operations

by Jeremy Rivera | Sep 2, 2026 | Interviews

Laura Hoot has been doing this since 2007. She got in on a whim, writing SEO copy in college in the era when you could throw a pile of keywords into an article and rank for it, and she is candid that she was watching her keyword density like everybody else. Her first...
Another Tuesday of Google Taking Control: Lisa Raehsler on AI Max

Another Tuesday of Google Taking Control: Lisa Raehsler on AI Max

by Jeremy Rivera | Sep 1, 2026 | Interviews

By Jeremy Rivera | Unscripted SEO Podcast Lisa Raehsler is the first guest I have had back on Unscripted SEO for a second round, and it is because she keeps showing up with the thing that is about to happen rather than the thing that already did. Her first episode...
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Recent Interviews

  • SEO Is Words – Bridget Willard on Why X Still Feeds Google and AI
  • Keith Perhac of SegMetrics: Attribution Is Not a Panopticon, and Chat Is the New SaaS Interface
  • Zeke Camusio on Why 36 Cents of Every Ad Dollar Is Wasted, and How Pixels Skew Attribution
  • Dr. Christiane Schroeter on Finding Your Voice When AI Says Yes to Everything
  • Maxwell Ivey on Accessibility: Headings, Keyboard Navigation and the Disability Tax

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“If all you do is follow the crowd – you will only ever be as good as the crowd at very most. Being ‘as good as’ is just not good enough.”

…Mark A Preston