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Laura Lee: Enterprise SEO, Leveraging SME expertise & Cross-Functional Collaboration

Laura Lee: Enterprise SEO, Leveraging SME expertise & Cross-Functional Collaboration

by Jeremy Rivera | Apr 26, 2025 | Interviews

🎙️ Unscripted SEO Podcast Laura Lee: Enterprise SEO, Leveraging SME Expertise & Cross-Functional Collaboration From WebMD to major enterprise brands — 17+ years of insights on what actually moves the needle in complex SEO environments where content, technical, and...
Episode Recap: Psychology Meets Marketing with Rai Hyde Cornell

Episode Recap: Psychology Meets Marketing with Rai Hyde Cornell

by Jeremy Rivera | Apr 25, 2025 | Interviews

🎙️ Unscripted SEO Podcast Psychology Meets Marketing: Episode Recap with Rai Hyde Cornell How psychology principles from the ELITE Method can revolutionize your content marketing strategy — and why understanding audience psychology is the real unlock for conversion. ▶...

From Quality of Content to Quality of Conversation — Grady Teske on B2B Marketing in an AI World

by Jeremy Rivera | Apr 25, 2025 | Interviews

Grady Teske has spent nearly two decades in B2B — roughly ten years in hard goods as a sales and revenue leader, ten years in software as a CMO — and he opened this episode of The Unscripted SEO Interview with the shortest possible answer to why you should...
AI-Powered Lead Qualification: Insights from Our Interview with Bryan Shankman of Lead Truffle

AI-Powered Lead Qualification: Insights from Our Interview with Bryan Shankman of Lead Truffle

by Jeremy Rivera | Apr 21, 2025 | Interviews

🎙️ Unscripted SEO Podcast AI-Powered Lead Qualification: Insights from Bryan Shankman of Lead Truffle How AI is transforming lead capture and qualification for home service businesses — and what smart lead management actually looks like in practice. ▶ Listen to the...

Grinding Out Success: How Tyler Mumford Left Corporate Sales to Build a Thriving Stump Grinding Business

by Jeremy Rivera | Apr 9, 2025 | Interviews

In this episode of the Unscripted Small Business Podcast, host Jeremy Rivera sits down with Tyler Mumford, founder of Grind Time Stump Grinding. Tyler shares his fascinating transition from corporate software sales to running a successful stump grinding business in...

What PPC Can See That SEO Can’t — Lisa Raehsler on AI Overviews, Remarketing and Competitor Bidding

by Jeremy Rivera | Apr 9, 2025 | Interviews

Lisa Raehsler has run Big Click Co. for fourteen years doing paid search — mostly Google Ads and Microsoft Ads, with social layered on depending on the client. She came onto The Unscripted SEO Interview to trade notes across the aisle, and the conversation...

Dominate the Third You Control — Chris Rodriguez on Keyword Difficulty, Self-Made Links and the New First Slot

by Jeremy Rivera | Apr 4, 2025 | Interviews, Link Building

Chris Rodriguez spent roughly a decade marketing in music and entertainment before pivoting to tech in 2010. Today he’s a senior growth marketer at iExcel, a boutique demand-generation shop working across B2B SaaS, legal tech and e-discovery, ed tech, sports...

Knowledge Is Democratized, Experience Isn’t — Michael “Buzz” Buzinski on Wisdom, E-E-A-T and Why Culture Drives Retention

by Jeremy Rivera | Apr 2, 2025 | Interviews

Michael “Buzz” Buzinski has been doing SEO since 2009. Asked on The Unscripted SEO Interview why anyone should trust him over a chatbot, he did the most Buzz thing possible — he refused the question until it was properly defined, then answered it...

Your Narrative Is Your USP — Joshua Ramsey on Fractional CMO Work, the Knockdown List and the Trauma Egg

by Jeremy Rivera | Mar 28, 2025 | Interviews

Joshua Ramsey’s first job was sticking labels the size of a business card onto boxes at his dad’s printing company in the 1980s. He cleaned printing presses. He later ran media placement across newspapers, magazines, mailers, billboards, transit with Lamar...
UX & SEO Merge: Siege Media’s Jesse McDonald on Search Experience Optimization

UX & SEO Merge: Siege Media’s Jesse McDonald on Search Experience Optimization

by Jeremy Rivera | Mar 11, 2025 | Interviews

In this episode of the Unscripted SEO Podcast, I had the pleasure of speaking with Jesse McDonald, Senior SEO Director at Siege Media. Our wide-ranging conversation covered Jesse’s fascinating journey from graphic design to SEO, the increasingly blurred lines...
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Recent Interviews

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  • Jon Henshaw on AI Hype, Google’s Sources of Truth, and the Long Game for Human Content
  • Track Reddit as a Competitor: Zack Kadish on Enterprise SEO and the Shrinking SERP

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“If all you do is follow the crowd – you will only ever be as good as the crowd at very most. Being ‘as good as’ is just not good enough.”

…Mark A Preston