Erika Braeger of Tenspeed on building confident teams, using AI to kill the pre-work, writing humans-first-but-machine-readable, never rushing a migration, and what AI actually cites at the B2B evaluation stage.
Erika Braeger on Confident Teams & What AI Actually Cites Read More »
Paid-media operator Matthew Slaymaker on why most brands aren’t ready for ads, why creative is the new targeting, and how to market boring products with honest, shown-not-stated values.
Matthew Slaymaker on Ads, Creative Strategy & Honest Marketing Read More »
Adrian Nikolov of Haide Digital on making AI do SEO’s job better, self-healing topical authority systems, why authority is the new PageRank, and SEO as the orchestrator of the AI era.
Adrian Nikolov on Organic Growth Engineering: Making AI Do SEO’s Job Better Read More »
Two-decade SEO Rob Bonham on stewardship over volume, measuring in a post-attribution world, link building as footprint, and getting paid as an independent.
Rob Bonham on SEO in the Agentic Age Read More »
Digistore24’s Holly Homer on the accidental birth of mom blogging, why affiliate marketing is still underrated, the legendary pajama jeans review, and how human voice and feedback loops beat AI slop.
Holly Homer on Affiliate Marketing, AI Slop, and Being Replaced by Your Own Words Read More »
Home›Podcast Topics›AI & The Future of Search›Patrick Stox on Building in the GEO Era 🎧 Listen to this episode On this episode of the Unscripted SEO Podcast, host Jeremy Rivera sits down with Patrick Stox — who spent about six and a half years in the product seat at Ahrefs (Page Inspect, Site Audit, site
Patrick Stox on Building in the GEO Era Read More »
Bradley Benner of Semantic Mastery and Semantic Links explains why relevance — not DA, DR, or Trust Flow — decides whether a link is worth building, how the SEO’s real job is creating entity associations, and why press releases and unstructured citations are the fastest lever for AI search visibility. Plus a free relevance link-building ebook and full episode transcript.
Bradley Benner on Relevance, Entity Associations & the Future of Link Building Read More »
Joel Miller of The SkyFloor on why human judgment still beats AI for sales analysis, what AI Overviews are doing to organic clicks, and how to build an audience Google can’t take away.
Joel Miller on AI, Human Marketing & Surviving the Attention Economy Read More »
A video editor who ranked a small LA tax firm above IRS.gov, HR Block, and TurboTax in two weeks — Drew Dorenfest of Client Magnet CRM shares the cited-content strategy, two-button CTA framework, and IRL flywheel that drive real conversions for small businesses.
Drew Dorenfest: SEO for Small Businesses, Cited Content & the Trailer Editor Mindset Read More »
Grant Simmons has been in SEO since the mid-90s. In this episode he breaks down entity SEO fundamentals, the EntityMap.org standard, why LLMs hallucinate about your brand, schema markup ROI, beta testing culture, and why reporting is the biggest unresolved agency problem.
Grant Simmons on Entity SEO, LLMs, and the Future of Search Visibility Read More »
“If all you do is follow the crowd – you will only ever be as good as the crowd at very most. Being “as good as” is just not good enough.”…Mark A Preston
